I was wondering if anyone thinks an urban/urban ac station could do well in San Diego (like the old 92.5). I viewed the websites for XHTZ and XMOR, most of the music both stations play are performed by African-Americans, yet there are no black jocks. Although, the African-American population is roughly 8%, I still think there's a niche for a station catering to African-Americans. Why is S.D. radio forgetting about blacks (S.D. is missing out on alot of dollars). What do you think?
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Can an Urban AC station survive in SD?
- Thread starter radiorookie
- Start date
> I was wondering if anyone thinks an urban/urban ac station
> could do well in San Diego (like the old 92.5). I viewed the
> websites for XHTZ and XMOR, most of the music both stations
> play are performed by African-Americans, yet there are no
> black jocks. Although, the African-American population is
> roughly 8%, I still think there's a niche for a station
> catering to African-Americans. Why is S.D. radio forgetting
> about blacks (S.D. is missing out on alot of dollars). What
> do you think?
SD 12+ population is 5.6% African American. Considering that the Black, like the Hispanic, population, is young, it means there is not much for an urban AC.
When you look at many markets, about a third of African Americans don't even use black-targeted radio.
> could do well in San Diego (like the old 92.5). I viewed the
> websites for XHTZ and XMOR, most of the music both stations
> play are performed by African-Americans, yet there are no
> black jocks. Although, the African-American population is
> roughly 8%, I still think there's a niche for a station
> catering to African-Americans. Why is S.D. radio forgetting
> about blacks (S.D. is missing out on alot of dollars). What
> do you think?
SD 12+ population is 5.6% African American. Considering that the Black, like the Hispanic, population, is young, it means there is not much for an urban AC.
When you look at many markets, about a third of African Americans don't even use black-targeted radio.
> > I was wondering if anyone thinks an urban/urban ac station
>
> > could do well in San Diego (like the old 92.5). I viewed
> the
> > websites for XHTZ and XMOR, most of the music both
> stations
> > play are performed by African-Americans, yet there are no
> > black jocks. Although, the African-American population is
> > roughly 8%, I still think there's a niche for a station
> > catering to African-Americans. Why is S.D. radio
> forgetting
> > about blacks (S.D. is missing out on alot of dollars).
> What
> > do you think?
>
> SD 12+ population is 5.6% African American. Considering that
> the Black, like the Hispanic, population, is young, it means
> there is not much for an urban AC.
>
> When you look at many markets, about a third of African
> Americans don't even use black-targeted radio.
>
San Diego is not missing any dollars really because there is no Urban stations. It is not the format that attracts the dollars but the size of the population in this area and as David says it is a relatively small segment. XHRM, KIFM reach the older audience pretty well and XEMOR and XHTZ and KHTS reach the younger African American audience pretty well. When someone is looking to reach out to the African American Audience they buy these stations. However in general there are not a lot of buys exclusively targeted to the audience because of the small population.
>
> > could do well in San Diego (like the old 92.5). I viewed
> the
> > websites for XHTZ and XMOR, most of the music both
> stations
> > play are performed by African-Americans, yet there are no
> > black jocks. Although, the African-American population is
> > roughly 8%, I still think there's a niche for a station
> > catering to African-Americans. Why is S.D. radio
> forgetting
> > about blacks (S.D. is missing out on alot of dollars).
> What
> > do you think?
>
> SD 12+ population is 5.6% African American. Considering that
> the Black, like the Hispanic, population, is young, it means
> there is not much for an urban AC.
>
> When you look at many markets, about a third of African
> Americans don't even use black-targeted radio.
>
San Diego is not missing any dollars really because there is no Urban stations. It is not the format that attracts the dollars but the size of the population in this area and as David says it is a relatively small segment. XHRM, KIFM reach the older audience pretty well and XEMOR and XHTZ and KHTS reach the younger African American audience pretty well. When someone is looking to reach out to the African American Audience they buy these stations. However in general there are not a lot of buys exclusively targeted to the audience because of the small population.
C
chupacabra
Guest
No black jocks on Z-90??
"I viewed the websites for XHTZ and XMOR, most of the music both stations
play are performed by African-Americans, yet there are no
black jocks...."
Isn't the program diretor for Z90 black?
"I viewed the websites for XHTZ and XMOR, most of the music both stations
play are performed by African-Americans, yet there are no
black jocks...."
Isn't the program diretor for Z90 black?
Re: No black jocks on Z-90??
> "I viewed the websites for XHTZ and XMOR, most of the music
> both stations
> play are performed by African-Americans, yet there are no
> black jocks...."
>
> Isn't the program diretor for Z90 black?
>
Nope.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, Houston, Dallas, and San Diego boards...</P>
> "I viewed the websites for XHTZ and XMOR, most of the music
> both stations
> play are performed by African-Americans, yet there are no
> black jocks...."
>
> Isn't the program diretor for Z90 black?
>
Nope.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, Houston, Dallas, and San Diego boards...</P>
Thanks for the info, but what about a station like Willie Morrow's 92.5 The Heat (which ended in '93). I know that was several years ago, but didn't that station do well despite targeting African-Americans. The black population in S.D. was smalller then vs. now, wasn't it?
> > SD 12+ population is 5.6% African American. Considering
> that
> > the Black, like the Hispanic, population, is young, it
> means
> > there is not much for an urban AC.
> >
> > When you look at many markets, about a third of African
> > Americans don't even use black-targeted radio.
> >
> San Diego is not missing any dollars really because there is
> no Urban stations. It is not the format that attracts the
> dollars but the size of the population in this area and as
> David says it is a relatively small segment. XHRM, KIFM
> reach the older audience pretty well and XEMOR and XHTZ and
> KHTS reach the younger African American audience pretty
> well. When someone is looking to reach out to the African
> American Audience they buy these stations. However in
> general there are not a lot of buys exclusively targeted to
> the audience because of the small population.
>
> > SD 12+ population is 5.6% African American. Considering
> that
> > the Black, like the Hispanic, population, is young, it
> means
> > there is not much for an urban AC.
> >
> > When you look at many markets, about a third of African
> > Americans don't even use black-targeted radio.
> >
> San Diego is not missing any dollars really because there is
> no Urban stations. It is not the format that attracts the
> dollars but the size of the population in this area and as
> David says it is a relatively small segment. XHRM, KIFM
> reach the older audience pretty well and XEMOR and XHTZ and
> KHTS reach the younger African American audience pretty
> well. When someone is looking to reach out to the African
> American Audience they buy these stations. However in
> general there are not a lot of buys exclusively targeted to
> the audience because of the small population.
>
K
KMRichards
Guest
Re: No black jocks on Z-90??
> > Isn't the program diretor for Z90 black?
> >
>
> Nope.
And why would it matter either way?
<P ID="signature">______________
</P>
> > Isn't the program diretor for Z90 black?
> >
>
> Nope.
And why would it matter either way?
<P ID="signature">______________
</P>
> Thanks for the info, but what about a station like Willie
> Morrow's 92.5 The Heat (which ended in '93). I know that was
> several years ago, but didn't that station do well despite
> targeting African-Americans. The black population in S.D.
> was smalller then vs. now, wasn't it?
>
>
> > > SD 12+ population is 5.6% African American. Considering
> > that
> > > the Black, like the Hispanic, population, is young, it
> > means
> > > there is not much for an urban AC.
> > >
> > > When you look at many markets, about a third of African
> > > Americans don't even use black-targeted radio.
> > >
> > San Diego is not missing any dollars really because there
> is
> > no Urban stations. It is not the format that attracts the
> > dollars but the size of the population in this area and as
>
> > David says it is a relatively small segment. XHRM, KIFM
> > reach the older audience pretty well and XEMOR and XHTZ
> and
> > KHTS reach the younger African American audience pretty
> > well. When someone is looking to reach out to the African
> > American Audience they buy these stations. However in
> > general there are not a lot of buys exclusively targeted
> to
> > the audience because of the small population.
> >
>
XHRM, Hot 925 succeeded back in the day because it's audience was a coalition of Black, Hispanic and Other. I know, i was there. Same reason Z90 and 933 succeed today. By the way, the African American percentage was actually bigger in the 80's. Again that is percent-wise. It was 7-some odd percent at one point. That percentage has decreased as Hispanic and Pacific Islander pops have exploded in growth in the past 10 years.
> Morrow's 92.5 The Heat (which ended in '93). I know that was
> several years ago, but didn't that station do well despite
> targeting African-Americans. The black population in S.D.
> was smalller then vs. now, wasn't it?
>
>
> > > SD 12+ population is 5.6% African American. Considering
> > that
> > > the Black, like the Hispanic, population, is young, it
> > means
> > > there is not much for an urban AC.
> > >
> > > When you look at many markets, about a third of African
> > > Americans don't even use black-targeted radio.
> > >
> > San Diego is not missing any dollars really because there
> is
> > no Urban stations. It is not the format that attracts the
> > dollars but the size of the population in this area and as
>
> > David says it is a relatively small segment. XHRM, KIFM
> > reach the older audience pretty well and XEMOR and XHTZ
> and
> > KHTS reach the younger African American audience pretty
> > well. When someone is looking to reach out to the African
> > American Audience they buy these stations. However in
> > general there are not a lot of buys exclusively targeted
> to
> > the audience because of the small population.
> >
>
XHRM, Hot 925 succeeded back in the day because it's audience was a coalition of Black, Hispanic and Other. I know, i was there. Same reason Z90 and 933 succeed today. By the way, the African American percentage was actually bigger in the 80's. Again that is percent-wise. It was 7-some odd percent at one point. That percentage has decreased as Hispanic and Pacific Islander pops have exploded in growth in the past 10 years.
Re: Factual Correction: No black jocks on Z-90??
> > > Isn't the program diretor for Z90 black?
> > >
> >
> > Nope.
>
> And why would it matter either way?
>
It shouldn't.
By the way, Z90 has several black jocks, and importantly, has provided advancement opportunities for African Americans, as well as other minorities over the past years to grow in broadcasting. XHRM has jocks of African American decent as well, and I believe Tayari, a legend in SD is still on KIFM.
> > > Isn't the program diretor for Z90 black?
> > >
> >
> > Nope.
>
> And why would it matter either way?
>
It shouldn't.
By the way, Z90 has several black jocks, and importantly, has provided advancement opportunities for African Americans, as well as other minorities over the past years to grow in broadcasting. XHRM has jocks of African American decent as well, and I believe Tayari, a legend in SD is still on KIFM.
> Thanks for the info, but what about a station like Willie
> Morrow's 92.5 The Heat (which ended in '93). I know that was
> several years ago, but didn't that station do well despite
> targeting African-Americans. The black population in S.D.
> was smalller then vs. now, wasn't it?
Morrow was done in late '88 or early '89 and the Rivas family flipped it to the Power Station 92FIVE. Quite possibly the worst radio station ever in S.D. history.
> Morrow's 92.5 The Heat (which ended in '93). I know that was
> several years ago, but didn't that station do well despite
> targeting African-Americans. The black population in S.D.
> was smalller then vs. now, wasn't it?
Morrow was done in late '88 or early '89 and the Rivas family flipped it to the Power Station 92FIVE. Quite possibly the worst radio station ever in S.D. history.
Re: Just be patient my friend
The next rollout of HD-2s is coming real soon. It's likely San Diego will be on that list and you very well could have a UAC on the HD-2 side.
Of course, that requires a investment in a HD Radio, but you'd have to do that for a Satellite Radio also.
> I was wondering if anyone thinks an urban/urban ac station
> could do well in San Diego (like the old 92.5). I viewed the
> websites for XHTZ and XMOR, most of the music both stations
> play are performed by African-Americans, yet there are no
> black jocks. Although, the African-American population is
> roughly 8%, I still think there's a niche for a station
> catering to African-Americans. Why is S.D. radio forgetting
> about blacks (S.D. is missing out on alot of dollars). What
> do you think?
>
<P ID="signature">______________
Happy 20th Birthday Power 106
JOSH, Moderating the whole Radio-Info radio state of California and Indiana too!
www.myspace.com/radiogeek500</P>
The next rollout of HD-2s is coming real soon. It's likely San Diego will be on that list and you very well could have a UAC on the HD-2 side.
Of course, that requires a investment in a HD Radio, but you'd have to do that for a Satellite Radio also.
> I was wondering if anyone thinks an urban/urban ac station
> could do well in San Diego (like the old 92.5). I viewed the
> websites for XHTZ and XMOR, most of the music both stations
> play are performed by African-Americans, yet there are no
> black jocks. Although, the African-American population is
> roughly 8%, I still think there's a niche for a station
> catering to African-Americans. Why is S.D. radio forgetting
> about blacks (S.D. is missing out on alot of dollars). What
> do you think?
>
<P ID="signature">______________
Happy 20th Birthday Power 106
JOSH, Moderating the whole Radio-Info radio state of California and Indiana too!
www.myspace.com/radiogeek500</P>
Re: Just be patient my friend
> The next rollout of HD-2s is coming real soon. It's likely
> San Diego will be on that list and you very well could have
> a UAC on the HD-2 side.
>
It is still five to ten years away before it is common. Wichita Kansas has more HD radio stations than Sandy Eggo (we have three, one is multicasting, Wichita at least seven; all multicast)
If they build it, will they come? Not if the frackin' radio costs $500.<P ID="signature">______________
+--
Chris
SDRadio.net</P>
> The next rollout of HD-2s is coming real soon. It's likely
> San Diego will be on that list and you very well could have
> a UAC on the HD-2 side.
>
It is still five to ten years away before it is common. Wichita Kansas has more HD radio stations than Sandy Eggo (we have three, one is multicasting, Wichita at least seven; all multicast)
If they build it, will they come? Not if the frackin' radio costs $500.<P ID="signature">______________
+--
Chris
SDRadio.net</P>
Re: Just be patient my friend
> > The next rollout of HD-2s is coming real soon. It's likely
>
> > San Diego will be on that list and you very well could
> have
> > a UAC on the HD-2 side.
> >
>
> It is still five to ten years away before it is common.
> Wichita Kansas has more HD radio stations than Sandy Eggo
> (we have three, one is multicasting, Wichita at least seven;
> all multicast)
>
> If they build it, will they come? Not if the frackin' radio
> costs $500.
> ...I didn't know you were a Battlestar Galactica fan!
LOL
But seriously, that's exactly the problem. If I can't buy it for $30, why bother?
And that's assuming I can find one at all...
> > The next rollout of HD-2s is coming real soon. It's likely
>
> > San Diego will be on that list and you very well could
> have
> > a UAC on the HD-2 side.
> >
>
> It is still five to ten years away before it is common.
> Wichita Kansas has more HD radio stations than Sandy Eggo
> (we have three, one is multicasting, Wichita at least seven;
> all multicast)
>
> If they build it, will they come? Not if the frackin' radio
> costs $500.
> ...I didn't know you were a Battlestar Galactica fan!
LOL
But seriously, that's exactly the problem. If I can't buy it for $30, why bother?
And that's assuming I can find one at all...
- Status