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Can B-96 be saved

have you never heard of the expression "dude"? learn your slang mi amigo, obviously he's referring to OP
He did not cite the post he was responding to. It could have been the prior post, the original post or any intervening post. That is why we have the

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button in the options.
 
oh wait sorry i'm going to internet on you, "OP" = original post
Since when is "internet" a verb?

As the lead moderator here, I certainly know what "OP" means. Do you know what "snarky response" means? Please don't.
 
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The best post in this topic
Actually, that post is totally wrong as the station is one of the market's ten highest billers and very profitable.

Just because you and "DJ mr Fresh" don't like it is meaningless in a discussion of stations. It's fine to give your persona opinion, but don't pass global judgement on stations just because you don't like them.

I would never listen to WTMX, but it is the highest billing music station in Chicago. The fact that I don't care for that format does not detract from the success of that station.
 
have you never heard of the expression "dude"? learn your slang mi amigo, obviously he's referring to OP
I put "dude" in quotes as it is a slang expression I would not personally use. My question, since the posted did not cite which post he was replying to, was for clarification of precisely that.

Were it obvious, I would not have asked.
 
This is what consolidation has made the radio industry. A pool of mediocre stations. Before consolidation happened, there would have been no way B-96 (or any other high rated station) would have gotten this low (ratings wise) before major changes were made. Now since so few companies own the majority of stations, they just piggyback off of their other stations for profit. I don't care what anyone says, ownership of more stations by a few companies hurt radio immensely. When you have to have eight-to-ten-minute stop sets between actual programming, there is a problem.
 
This is what consolidation has made the radio industry. A pool of mediocre stations.

This is what consolidation has made the music industry. Lots of mediocre music. The public recognizes that the music being made today simply doesn't measure up to the classics. People don't care who owns the stations. But they know the music isn't as good as it was a few years ago. Why? Because it's just thrown at radio without any planning and without any promotion. And it's not just Chicago. Look at CHRs in other cities, and you'll see the exact same thing regardless of who owns those stations.

You complain about radio ownership, but there are three times as many radio owners in Chicago as there are record labels. The radio companies are owned by Americans. The music companies are owned by the French, the Germans, and the Japanese. Maybe it's time for music to be owned by Americans.

You know what I'm saying is true. You said the same thing in another thread:

That is the problem with the music industry today. They aren't developing talented artists anymore. They would rather go by how many followers they have on social media than a true talented individual. The main reason why a lot of popular music has gotten mediocre.
 
This is what consolidation has made the music industry. Lots of mediocre music. The public recognizes that the music being made today simply doesn't measure up to the classics. People don't care who owns the stations. But they know the music isn't as good as it was a few years ago. Why? Because it's just thrown at radio without any planning and without any promotion. And it's not just Chicago. Look at CHRs in other cities, and you'll see the exact same thing regardless of who owns those stations.

You complain about radio ownership, but there are three times as many radio owners in Chicago as there are record labels. The radio companies are owned by Americans. The music companies are owned by the French, the Germans, and the Japanese. Maybe it's time for music to be owned by Americans.

You know what I'm saying is true. You said the same thing in another thread:
I was in Chicago all last week and there’s almost no difference between B96, 100.3 and the Mix.
 
Understand the business sense isn't this simple, but I wished they could take B96, really gear it for the younger demos, with reduced commercials, maybe 6 minutes an hour. Plus let the jocks entertain, not just be a 'Spotify replacement.'

To see if the youth would come back to radio.

I know the internet has broken more than it's made better and today youth only want, what they want, when they want, and don't want to pay for it. But broadcasting has been broken since Wall Street bought up most of the stations and think radio is just like Mc Donald's, run it the same way, the cheapest way in every market.
The internet has most certainly not broken more than it’s made better. You may not choose to see the big picture, so be it. But it has enabled many other advances and heretofore nearly impossible forms of communication and collaboration.

That aside, the “youth of today” thing is a bit tired and cliched. They want what they want? Which generation didn’t? The younger generation isn’t better or worse for the way it uses the technology it has available, any more than the preceding generations did with the technology they had available. That’s perfectly normal and frankly as it should be as they define their particular place in the world.
 
I was in Chicago all last week and there’s almost no difference between B96, 100.3 and the Mix.

B96 plays mostly 90s-2000s Rhythmic Pop, 2010s and some pop currents. They do not play the rock songs 100.3 does.

100.3 plays almost all 90s-2000s Pop, Rock and Hip-Hop. Some 2010s, Some 80s. A lot of weird remakes.

101.9 plays mostly new music. Some 2010s. Some 2000s. I consider it Adult CHR
 
B96 plays mostly 90s-2000s Rhythmic Pop, 2010s and some pop currents.

100.3 plays almost all 90s-2000s Pop, Rock and Hip-Hop. Some 2010s, Some 80s. A lot of weird remakes.

101.9 plays mostly new music. Some 2010s. Some 2000s. I consider it Adult CHR
An example of how stations are differentiated not by what they share but by what they don’t. There’s going to be an overlap among those lanes, but it’s what’s outside the overlap that matters more. Audiences aren’t monolithic, they have various overlapping interests and likes.
 
Dang - who knew a thread about B96 could bring out so many emotions!

I do miss when B96 played more dance music. They were the closest thing Chicago had to a dance station, except for Energy 92.7.

Radio needs to connect to its community more. Remember when Kiss FM gave out those t-shirts and DJ'd dances at local schools? There's almost no marketing anymore, other than a random billboard. Maybe they gave up on marketing to younger audiences because there's too much competition with other music services, let alone traditional radio.

The point about the larger picture is true - B96 is one of many Audacy stations in Chicago. As a station family, I'm sure it all does just fine.
 
The internet has most certainly not broken more than it’s made better. You may not choose to see the big picture, so be it. But it has enabled many other advances and heretofore nearly impossible forms of communication and collaboration.

That aside, the “youth of today” thing is a bit tired and cliched. They want what they want? Which generation didn’t? The younger generation isn’t better or worse for the way it uses the technology it has available, any more than the preceding generations did with the technology they had available. That’s perfectly normal and frankly as it should be as they define their particular place in the world.
I think you are missing the point. This generation doesn't have to wait for anything anymore like the previous ones. If you want to see the newest music video, you don't have to wait for MTV to play it. You can pull it up on YouTube. If you want to watch a movie, you don't have to go to a video store, you stream it. If you want directions, you don't get a map, you go to Google directions. When you do research, you don't even have to check out or thumb through a lot of books. You just Google it. My point is, this generation has everything at its disposal, and they don't have to wait for it. Previous generations didn't have these luxuries. There isn't any anticipation anymore. That is the major difference.
 
This generation doesn't have to wait for anything anymore like the previous ones.

I agree with that. But people still like to be served, and that's what radio does. Sure you can seek out any song whenever you want. But it's a different experience to have that song presented to you without having to do anything. Yes you can make your own mixtape. That option existed 50 years ago. But in this case, radio does the mixing for you. What it requires is having an open mind to perhaps hearing something you might NOT have selected on your own, and have it presented in a way that gets your attention.
 
Dang - who knew a thread about B96 could bring out so many emotions!

I do miss when B96 played more dance music. They were the closest thing Chicago had to a dance station, except for Energy 92.7.

Radio needs to connect to its community more. Remember when Kiss FM gave out those t-shirts and DJ'd dances at local schools? There's almost no marketing anymore, other than a random billboard. Maybe they gave up on marketing to younger audiences because there's too much competition with other music services, let alone traditional radio.

The point about the larger picture is true - B96 is one of many Audacy stations in Chicago. As a station family, I'm sure it all does just fine.
That is why they need to market themselves even more. Because of increased competition from other sources. Radio needs to realize they aren't the only game in town. They are no longer a big fish in a small pond just because they own a lot of stations. The generations coming up now don't solely have to turn to radio for entertainment.
 
I agree with that. But people still like to be served, and that's what radio does. Sure you can seek out any song whenever you want. But it's a different experience to have that song presented to you without having to do anything. Yes you can make your own mixtape. That option existed 50 years ago. But in this case, radio does the mixing for you. What it requires is having an open mind to perhaps hearing something you might NOT have selected on your own, and have it presented in a way that gets your attention.
But it is even easier now than it was years ago.
 
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