• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Can expanding a playlist ever help a struggling station?

That's not how music scheduling is done today. There's a difference between a playlist and a library. The playlist doesn't stay the same week after week. The playlist is the songs rotated in a given week. At the end of that week, you replace a bunch of those songs with others from the library, and cycle them through for another week. So there's less chance for burnout. You also cycle the songs up and down the playlist in terms of spin numbers. So one week, Fleetwood Mac gets 20 spins a week. Next week, it's Boston. So the number of songs in the playlist doesn't matter, because the songs themselves are always moving either in or out, up or down.

This is why it's important to have currents in a playlist. Currents add change and variety to a playlist, whereas a gold format has to create that change and variety.
Right. But that IS how Jay Coffey was programming KRTH in 2005, and that's what Jhani fixed by enlarging the library and managing rotations. And it's my answer to the original question---I know of ONE case.

It may be important to have currents in a playlist, but it's not gonna happen on a Classic Hits station.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom