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Can Facebook "likes" indicate anything?

A

AJ JAM

I'm still a little bitter of my fav station going off the air yesterday :mad: but I will get over it lol.

Are there any correlations between how popular a station is on Facebook with how well it performs in its market? For example Q100 has just over 41,000 likes Hot is almost at 100,000 Power 6,000 and Wild :'( had 20,000. Granted Power is the newest, but in this socially connected world I would expect them to be somewhere atleast around 20,000 being on that huge signal and the arguably #1 chr in a top 10 market.

Does this matter? I would think a higher amount of likes would mean a better presence in the market thus better ratings.
 
I have have often wondered the same thing.

Radio 105.7 has almost 2,500 Facebook likes in less than 24 hours on the air. Will that translate into respectable ratings?

Of course all that really matters is what are the people with PPM meters listening too.
 
megahurtz said:
Of course all that really matters is what are the people with PPM meters listening too.
Click to expand...

Not exactly. Arbitron's samples represent the population at large. How the people with the meters respond should be pretty close to how the entire market listens. It's not perfect by any means, but over time, it should provide a good indication.

The theory of probability is used in math, finance, gambling and other disciplines.
 
With out any advertising expense CC has managed to round up 2400 face book likes. Using my soon to be copyrighted "hurdling effect" of social media site visiting figures they should have at least 10K likes by Easter Sunday. A lot of folks will check like box thinking it would be cool to have an Alt. station in Atlanta, and never listen to the station. A better indication would be how many streaming users they have. If they start having thousands of streaming clients going to the Atlanta market then they will have something to sell agencies until the PPM ratings kick in. Does any one know how many steaming clients the I Heart platform can handle? With CC and Cumulus putting all their stations on one site, it would have to be a tremendous number. In the end megahurtz has it correct:

megahurtz said:
all that really matters is what are the people with PPM meters listening too.
Click to expand...
 
AJ JAM said:
I'm still a little bitter of my fav station going off the air yesterday :mad: but I will get over it lol.

Are there any correlations between how popular a station is on Facebook with how well it performs in its market? For example Q100 has just over 41,000 likes Hot is almost at 100,000 Power 6,000 and Wild :'( had 20,000. Granted Power is the newest, but in this socially connected world I would expect them to be somewhere atleast around 20,000 being on that huge signal and the arguably #1 chr in a top 10 market.

Does this matter? I would think a higher amount of likes would mean a better presence in the market thus better ratings.
Click to expand...

Wasn't POWER 96.1's Facebook full of hate from rock and alternative fans after PROJECT 96.1 died? I think nowadays, Twitter has overtaken Facebook.
 
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