Can KTFM Take Out Mix 96.1?

[mmnassour]

Kent...I think you've just made my point better than I could have. In short, we've raised a generation that want what they want when they want it. Fewer and fewer of them will wait through a spot set for a song. Hell in 20 years, even the term "broadcasting" may be obsolete as the survivors find themselves in the podcasting business.

 

[fredcantu]

radio still reaches the same amount of people it's reached for more than 20 years.

Doesn't that worry you considering the growing population and the growing number of radio stations in the last 20 years?

 

[mmnassour]

So what we're saying is that the percentage of the American population regularly listening to radio has been shrinking for 20 years? Not to pile on, but if you're not growin' you're dyin'.

 

[Kent]

Actually, no, it doesn't worry me because I meant the same percentage listen to radio as did 20 years ago. It's in the 90% range. That figure has been remarkably consistent for decades. Sorry if I didn't make that point clearly the first time.

However, as I said before, I don't think it means radio should take that statistic for granted nor do I think it justifies skipping on-demand content. When you have the means to get people that favorite morning show whenever they want it, why should you not take advantage of that? I, for example, hate listening to a traditional morning show on the drive to work, but I do enjoy it when actually working or over lunch. With podcasts, I can get my favorite morning show when I want it, and the radio station knows exactly how many people download each podcast and should be able to sell that audience.

 

[willdav713]

Don't forget the signal advantage KXXM holds. It's a 100kw C1 with its tower smack dab in the metro. KTFM is at 40kw with a tower that covers a lot of empty real estate south of SA. Mix reaches a lot more ears.

No doubt about it.

As I stated in a earlier post I can pick up KXXM in New Bransfels in a car or bus on a Sony Walkman, KTFM I can't pick up until I get past the Selma Shertz exit. That is in DX and local mode.