From a sales standpoint, it wil be hard to sell ads on each of those stations given the coverage area. Both cover rual communities with a small number of retailers. In order for it to work, they will have to be extremly "community driven", with local jocks that know the lay of the land. Possibly airing ag reports, area HS sports etc, and selling packages around them.
Those areas are also served by Victoria, Bay City and some Houston stations, which means allot of competition for the listeners affections.
I'm not saying it's impossible, but it will take someone with deep pokets that is willing to work at it for years before making a real profit. ........just my opinion, take it for what it's worth..