I'm listening to 96.9 More FM out of Florida, and this, to me, is branding suicide. Since when do we think of Adult Contemporary Stations giving us "more"? And an even more important question (as a marketer at CNN I have to ask), how does this look in promotional stuff? I think I'd laugh at it more than actually attempt to listen.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Can someone please explain to me how "More FM" sounds good?
- Thread starter JVR
- Start date
When soft rock FM first began as a format in the 80s, the stations were described as "more music". True, they were 'more music, less talk", compared to the personality-oriented "adult contemporary" AM stations of the 70s.
I'm not so sure that was the only reason. Broadcasting Yearbook described these stations as "MOR".
I'm not so sure that was the only reason. Broadcasting Yearbook described these stations as "MOR".
G
Groove1670
Guest
MOR = Middle Of The Road.
This is getting on my nerves. This topic keeps going from two replies to three to four and back again to two.
C
cd637299
Guest
Despite 96.9, if you wanna be in a market where MOR (middle-of-the-road) is king, you can't beat SW FL.
101.1 WAVV (B/EZ)
104.9 WCVU (closest to traditonal "MOR"---soft AC & adult standards)
106.3 WJPT (soft to middle AC)
Few current artists specialize in MOR music today---for a real feel of it, you have to hear an adult standards station, and of course *those* are on the way out too.
cd
101.1 WAVV (B/EZ)
104.9 WCVU (closest to traditonal "MOR"---soft AC & adult standards)
106.3 WJPT (soft to middle AC)
Few current artists specialize in MOR music today---for a real feel of it, you have to hear an adult standards station, and of course *those* are on the way out too.
cd
More FM is a network of Hot AC stations across New Zealand. The branding there doesn't seem to be suicidal as their station in Christchurch rates at number 2 with the highest cumulative audience. Their stations in regional cities rate fairly well but they don't seem to be doing well in Auckland and Wellington. More FM were also the shorts sponsor for the five New Zealand Super Rugby teams for many years, so the brand is also known in Australia and South Africa.
- Status