While listening to WKOX, waiting for some indication that they are actually testing from the new Newton site (I've heard no such indication so far), I noticed that a) some of the commercials are in English, although all of the program "content" is in Spanish, a language that I do not understand and b) they run a spot--in English--from a business (bakery in Somerville that apparently specializes in cupcakes) whose company name includes a word that I didn't think you were allowed to say on the air. Most likely, this same spot runs on other Boston area stations, but I haven't heard it, I guess because I don't listen to those stations. So is there an FCC rule that says that if a sponsor's company name includes a word or words that aren't supposed to be used on the air, the rule about what words you can't use is waived? Or am I wrong about this particular word--and the FCC allows its use after all?