Can we do News/Talk on the FM?

[SportsDotCom]

This has certainly been discussed, but is there a legit argument here? I know WIOD is on WMGE in HD. Can that be a change coming down the road evenually?

David Eduardo, help me here. I read your L.A. thread about how N/T has flourished on the FM Dial.

Would or should CC pull the trigger.

Even w/ CC at the helm I'd like to see it happen.

 

[davideduardo]

This has certainly been discussed, but is there a legit argument here? I know WIOD is on WMGE in HD. Can that be a change coming down the road evenually?

David Eduardo, help me here. I read your L.A. thread about how N/T has flourished on the FM Dial.

Would or should CC pull the trigger.

Even w/ CC at the helm I'd like to see it happen.

There are not enough 25-54 non-Hispanc whites in the market to make it work.

 

[smedge2006]

There are not enough 25-54 non-Hispanc whites in the market to make it work.

Assimilated second-generation English-comfortable Cuban Americans -- the Marco Rubio generation -- should be the backbone of conservative talk radio audiences in South Florida, the same way many of the people who listen to WBEN in Buffalo are probably Polish and Italian Americans. A locally focused station could bring the Yucas (Cuban yuppies) into the fold, but WIOD is paralyzed by its syndicated lineup.

 

[davideduardo]

There are not enough 25-54 non-Hispanc whites in the market to make it work.

Assimilated second-generation English-comfortable Cuban Americans -- the Marco Rubio generation -- should be the backbone of conservative talk radio audiences in South Florida, the same way many of the people who listen to WBEN in Buffalo are probably Polish and Italian Americans. A locally focused station could bring the Yucas (Cuban yuppies) into the fold, but WIOD is paralyzed by its syndicated lineup.

The problem is that the Cuban American audience is not going to like what the "other" (Arbitron's term for non_Hispanic whites) audience likes.

 

[SportsDotCom]

There are not enough 25-54 non-Hispanc whites in the market to make it work.

Assimilated second-generation English-comfortable Cuban Americans -- the Marco Rubio generation -- should be the backbone of conservative talk radio audiences in South Florida, the same way many of the people who listen to WBEN in Buffalo are probably Polish and Italian Americans. A locally focused station could bring the Yucas (Cuban yuppies) into the fold, but WIOD is paralyzed by its syndicated lineup.

The problem is that the Cuban American audience is not going to like what the "other" (Arbitron's term for non_Hispanic whites) audience likes.

I do agree WIOD is stale. Though, do 2nd generation Cubans want to hear Castro talk? I don't know about that. Maybe, in small doses. What would WIOD need to do to in order to attract the 2nd generation Cuban?

 

[davideduardo]

Though, do 2nd generation Cubans want to hear Castro talk? I don't know about that. Maybe, in small doses. What would WIOD need to do to in order to attract the 2nd generation Cuban?

Nobody under 60 wants the Castro talk. But, if you look at national talk subjects, you know that they are not appealing in many cases in content and focus to Hispanics or Hispanics in South Florida. Immigration is one subject... the non-Hispanic white focus is totally different from the South Florida Hispanic one. In other words, the Cuban-American does not see things like most talk hosts do.

 

[SportsDotCom]

Though, do 2nd generation Cubans want to hear Castro talk? I don't know about that. Maybe, in small doses. What would WIOD need to do to in order to attract the 2nd generation Cuban?

Nobody under 60 wants the Castro talk. But, if you look at national talk subjects, you know that they are not appealing in many cases in content and focus to Hispanics or Hispanics in South Florida. Immigration is one subject... the non-Hispanic white focus is totally different from the South Florida Hispanic one. In other words, the Cuban-American does not see things like most talk hosts do.

You would think with Hispanics being as prominent as they've been in these parts that WIOD at some point would've put a 2nd generation Cuban on the air in some time slot. God know Footy is terminal, but we all know that was an advertising grab. Plus, they'd rather pipe it in & save cash.

 

[barthgimble]

There will be a second generation Cuban on the radio on WIOD... Jorge Rodriguez from 9-Noon beginning in January, 2009. He will be a full-time producer, sidekick, and relief pitcher when his boss is on vacation.

 

[SportsDotCom]

There will be a second generation Cuban on the radio on WIOD... Jorge Rodriguez from 9-Noon beginning in January, 2009. He will be a full-time producer, sidekick, and relief pitcher when his boss is on vacation.

I highly doubt that. Clear Channel is not in the business of playing 7 figure salaries to anyone. As much as it would make sense, it would be hard to believe Neil ends up at WIOD. Neil is going to stay at QAM. He'll still get the most money out of them than anyone else in the market. If they did move to an FM maybe he'd take less up front, but since that doesn't look like it's going to be the case. I would say the chances of him on WIOD are slim at best.