Can we get KKHI Back?

[recto101]

Now that Denver has removed the KKHI Call letters from 101.9 and flipped to KXWA Christian format http://en.wikipedia.org/wiki/KKHI_(FM)

to http://kxwa.wayfm.com/ can we get KKHI back to San Francisco? I wish it is possible and put it as the third station for KDFC's San Jose FM frequency

 

[1069_KIFR]

No.

 

[MarioMania]

Nope

 

[Madmansam]

Nah

 

[Bongwater]

Not anytime soon......

Right now, the "KDFC" network has bigger fish to fry than getting a hypothetical San Jose repeater on. It's unclear if their main Bay area signal (on KUSF 90.3) will even survive the "Save KUSF" backlash......

Not saying it CAN'T happen, but it will have to find a VERY extraordinary way to do it.....and only AFTER a decent SF signal is permanently established. Which will mean if "Save KUSF" wins, they may have to buy another station that no one is willing to sell. Or at least in their price range.........

 

[travisl5678]

You have to have a better reason to bring back KKHI than the fact that the KKHI Calls are Avalible

 

[recto101]

You have to have a better reason to bring back KKHI than the fact that the KKHI Calls are Avalible

I understand about that but can KKHI be used in San Jose for a translator FM station for KBOQ 103.9 FM Santa Cruz if KDFC cannot get the third station for San Jose. Wow if save KUSF wins does this mean that KDFC won't air at 89.9 FM in the Napa Valley to Solano County too or does this only affect 90.3?

 

[travisl5678]

If the 90.3 deal falls though, CPRN will probably just set up a long term LMA to keep KDFC on 90.3

 

[uncamark]

If the 90.3 deal falls though, CPRN will probably just set up a long term LMA to keep KDFC on 90.3

And that's something the Save KUSF folks (and for that matter, the Save KTRU folks in Houston) don't get. Unless the FCC specifically says that they can't LMA the station (and that's about as likely as the sale not being approved, to be honest with you), USF (and Rice) is gonna do it. They aren't going to be stuck with a station they don't want.

Of course, the worldview of the USF students is colored by the fact that their radio instructor says that teaching commercial radio practices "is not befitting an institution in the Jesuit tradition," which explain why these kids have no idea how the industry works. On the other hand, considering that outside of sports PBP, most "free form" college radio staffers end up in the music industry behind the scenes (or playing in a band) instead of the radio business, maybe they feel they don't need to know anything about radio.

 

[MarioMania]

I don't think it will be a good idea now....

 

[LKellerIII]

I don't understand why we want any particular call letters "back" - especially call letters that very few people will remember.

In a world of 'Wilds,' 'Kisses,' 'Stars,' 'Alices,' 'Lives,' Nows,' and...uh...now 'Oldies' - call letters aren't particularly good marketing tools. OK - "KFRC" for baby boomers, maybe - but not lately since those heritage calls have been dragged through the mud.

I bet if you asked Live 105 listeners what the call letters of the station are - and what their heritage is (KITS - Hot Hits), 9 out of 10 would not know or care.

 

[recto101]

I don't understand why we want any particular call letters "back" - especially call letters that very few people will remember.

In a world of 'Wilds,' 'Kisses,' 'Stars,' 'Alices,' 'Lives,' Nows,' and...uh...now 'Oldies' - call letters aren't particularly good marketing tools. OK - "KFRC" for baby boomers, maybe - but not lately since those heritage calls have been dragged through the mud.

I bet if you asked Live 105 listeners what the call letters of the station are - and what their heritage is (KITS - Hot Hits), 9 out of 10 would not know or care.

KFOG, KOIT, KCBS, KGO, KQED, KFOX(KUFX) and KDFC are the stations that are branded solely on Call Letters in the Bay Area and the type of Programming on those stations.

 

[LKellerIII]

I don't understand why we want any particular call letters "back" - especially call letters that very few people will remember.

In a world of 'Wilds,' 'Kisses,' 'Stars,' 'Alices,' 'Lives,' Nows,' and...uh...now 'Oldies' - call letters aren't particularly good marketing tools. OK - "KFRC" for baby boomers, maybe - but not lately since those heritage calls have been dragged through the mud.

I bet if you asked Live 105 listeners what the call letters of the station are - and what their heritage is (KITS - Hot Hits), 9 out of 10 would not know or care.

KFOG, KOIT, KCBS, KGO, KQED, KFOX(KUFX) and KDFC are the stations that are branded solely on Call Letters in the Bay Area and the type of Programming on those stations.

Well, yeah - OK...and you left out KNBR But most of those you mentioned are heritage AM stations. KGO and KCBS have had the same format for decades. It would be stupid for KGO to suddenly re-brand as "Talk 810" or some such, because everybody knows the brand as K-G-O.

And I don't think you can say that "K-Fox" brands solely on call letters given that K-F-O-X are not the call letters of any of their K-Fox stations. It's not much different than making "Wild" out of KYLD or "Kiss" out of KISQ.

My point was - the KKHI calls will only be remembered by a tiny minority of listeners, so it probably isn't worth whatever fee the owners would need to pay the FCC to switch the calls of some potential San Jose repeater, especially since they would only give the call letters at the top of the hour, and otherwise just refer to the multiple stations as "KDFC" - a much more famous brand, if you will.

 

[recto101]

I don't understand why we want any particular call letters "back" - especially call letters that very few people will remember.

In a world of 'Wilds,' 'Kisses,' 'Stars,' 'Alices,' 'Lives,' Nows,' and...uh...now 'Oldies' - call letters aren't particularly good marketing tools. OK - "KFRC" for baby boomers, maybe - but not lately since those heritage calls have been dragged through the mud.

I bet if you asked Live 105 listeners what the call letters of the station are - and what their heritage is (KITS - Hot Hits), 9 out of 10 would not know or care.

KFOG, KOIT, KCBS, KGO, KQED, KFOX(KUFX) and KDFC are the stations that are branded solely on Call Letters in the Bay Area and the type of Programming on those stations.

Well, yeah - OK...and you left out KNBR But most of those you mentioned are heritage AM stations. KGO and KCBS have had the same format for decades. It would be stupid for KGO to suddenly re-brand as "Talk 810" or some such, because everybody knows the brand as K-G-O.

And I don't think you can say that "K-Fox" brands solely on call letters given that K-F-O-X are not the call letters of any of their K-Fox stations. It's not much different than making "Wild" out of KYLD or "Kiss" out of KISQ.

My point was - the KKHI calls will only be remembered by a tiny minority of listeners, so it probably isn't worth whatever fee the owners would need to pay the FCC to switch the calls of some potential San Jose repeater, especially since they would only give the call letters at the top of the hour, and otherwise just refer to the multiple stations as "KDFC" - a much more famous brand, if you will.

I forgot KMEL was branded based on its call letters too and KSFO.

 

[LKellerIII]

I don't understand why we want any particular call letters "back" - especially call letters that very few people will remember.

In a world of 'Wilds,' 'Kisses,' 'Stars,' 'Alices,' 'Lives,' Nows,' and...uh...now 'Oldies' - call letters aren't particularly good marketing tools. OK - "KFRC" for baby boomers, maybe - but not lately since those heritage calls have been dragged through the mud.

I bet if you asked Live 105 listeners what the call letters of the station are - and what their heritage is (KITS - Hot Hits), 9 out of 10 would not know or care.

KFOG, KOIT, KCBS, KGO, KQED, KFOX(KUFX) and KDFC are the stations that are branded solely on Call Letters in the Bay Area and the type of Programming on those stations.

Well, yeah - OK...and you left out KNBR But most of those you mentioned are heritage AM stations. KGO and KCBS have had the same format for decades. It would be stupid for KGO to suddenly re-brand as "Talk 810" or some such, because everybody knows the brand as K-G-O.

And I don't think you can say that "K-Fox" brands solely on call letters given that K-F-O-X are not the call letters of any of their K-Fox stations. It's not much different than making "Wild" out of KYLD or "Kiss" out of KISQ.

My point was - the KKHI calls will only be remembered by a tiny minority of listeners, so it probably isn't worth whatever fee the owners would need to pay the FCC to switch the calls of some potential San Jose repeater, especially since they would only give the call letters at the top of the hour, and otherwise just refer to the multiple stations as "KDFC" - a much more famous brand, if you will.

I forgot KMEL was branded based on its call letters too and KSFO.

True. Again - KSFO is a heritage AM station.

The KMEL calls have been around continuously to date for about 34 years. The original point of the call letters was to be consistent with the "Camel" brand - their logo was a one-hump camel, and it was branded on air as (phonetically speaking)"Camel 106." http://www.google.com/imgres?imgurl...giAKQwtiNDw&page=1&ndsp=24&ved=1t:429,r:0,s:0

KFOG has had essentially the same format for at least a quarter century - and at least a decade before that with the same calls. Besides, what could be more applicable to San Francisco weather than K-Fog? The original Beautiful Music KFOG ran liners with fog-horn sound effects. And how many South Bay listeners would say "I listen to KFFG" ?

The KKHI calls have been gone since 1994 - 27 years - and it wasn't exactly a Top 10 station when it existed. Classical music purists considered it the better station with a more eclectic mix of music, but KDFC was the more popular station.

 

[LKellerIII]

OK - I'm waiting for somebody to call me on the inaccuracies in my last post...so I'll tell on myself. The KKHI calls have been gone since 1994 - that's 17 years, not 27. I've always been arithmetically challenged.

And the "Camel" logo was a two-hump camel, not one.

But my point still stands. So there.