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Can we please move foward here?!?!

D

d21ofnj

I guess it pays to browse through the wonderful comments that everyone leaves on wikipedia. But this quote I found really irked me. This was taken out of thw WKTU wikipedia page.

"The new WKTU

At 6 p.m. on February 9, 1996 the station started airing a tape loop of sounds of a heart beating and liners about a new radio station coming. Then, the next day at Noon, WKTU was relaunched at 103.5 FM as The Beat of New York 103.5 KTU with a dance-based CHR format. Its first song played in the re-launch was "Gonna Make You Sweat (Everybody Dance Now!)" by C&C Music Factory. The station instantly skyrocketed to number one in the Arbitron ratings, although in the decade since they have cooled down considerably. Drag performer Rupaul co-hosted mornings with Michelle Visage and Freddie Colon around this period, further helping their ratings. By 2002, the moderate amount of rap played on the station was gone and the station evolved into more of a Hot Rhythmic AC.

Some believe that the cause for the lower ratings is the fact that WNEW-FM changed to a Rhythmic AC format, even though WNEW's ratings, which were among the lowest for any New York City FM station while they kept that format, have remained about the same since their format change. Core dance music fans tend to blame the lower ratings on the feeling that 'KTU doesn't hop on to current dance music songs as quick as other stations (such as WNYZ - Pulse 87 and Long Island's WDRE - Party 105.3)[citation needed] and tend to stay with the older music to compete with WNEW-FM, which is no longer a Rhythmic format radio station."
 
That needs updated. KTU has improved lately, even though its mostly pop remixes,, the majority of the freestyle and Disco and AC stuff is gone,... the station is most like a dance friendly Rhythmic CHR now,, kinda similar to Movin 99.7 in SF except Ktu actually plays more dance9. People dog on KTU but I would be happy as pie to have a station like KTU in Indianapolis. Any Dance is better than none right.
 
Whoever wrote that on Wikipedia doesn't have a clue as to what they are talking about. KTU's ratings the last couple of years have been very good and that is a direct result of them fine tuning the station and staying very familiar with their music mix. That's what their audience has always wanted.

The WKTU ratings were lower as a direct result, research can prove, of them playing a progressive music mix that appealed to a small number of listeners and didn't really fit what their main demo wanted to hear.

New music worked for Pulse because they chose not to try to appeal to the older demos by playing a lot of the classic dance sounds and focusing on the listener that only wanted to hear the hottest new club sounds.

When you turned on Pulse you knew what to expect. The same holds true for the WKTU of today.

jp
 
My take (and for the record, I did NOT write in that Wikipedia statement),

That statement MIGHT have been written BEFORE the 'KTU tweak. I've seen it before and that's my guess. It does need updating to reflect the rhythmic A/C format and the ratings the station has received since that tweak.
 
Tony,

You may be correct about when it was posted but it really doesn't matter as the statement isn't factual. At best it's an educated guess but in this case that guess isn't what actually happened.

The ratings went down in direct corelation with the additional of too much unfamilar music and not as a result of any other station. If KTU kept to it's original plan then the audience probably never fades. When trying to stretch the boundaries with music that on a small portion of their audience enjoyed they lost a number of people that didn't want to hear it. Those people may or may not have jumped to other AC type stations but it wasn't because those stations suddenly appeared.

That ship has been corrected and now KTU cruises along with very good ratings, CUME and I'd hope billing.
jp
 
For the sake of ending this discussion, I deleted that paragraph out of Wikipedia (since anyone can make edits) and added THIS to the entry.....

"Around 2009, 'KTU did another tweak in their Rhythmic AC format, dropping the older elements of dance music (disco and freestyle, including Judy Torres' "Freestyle Free For All" Sunday show) and focusing mainly on a current direction, with mainstream dance and rhythmic sounds. That has helped increase the ratings of the station."

Are we good? :)
 
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