Can WHOT Youngstown at least get voice tracking right?

[ScottyBman]

More often than not the weather into comes on and the music bed plays, but no weather. I have it on at the office and am interested in the weather once in a while. Yes, I can go online, but I have the radio on, they introduce the forecast and nothing. Every day....many times per day.

 

[Tim]

Sadly, it's a different world, Scotty. Radio is so heavily automated, I don't think most stations even notice regular mistakes. The station you mention certainly is one of thousands that do the same thing.

A NE Ohio medium market AM sportstalk station (that's 100% network) frequently runs local-insert "sports minute" from it's big-market sister station. And, I've probably heard 20 or 30 times in the last year "sports minutes" that were 1 or 2 DAYS out of date...and I might listen to them about an hour a week total. So, it must happen all the time.

It's a shame, it really is. But, when you get so cheap you eliminate too many live human employees...all for the sake of cutting fixed costs/overhead...this is what you get: an increasingly poor product.

The problem isn't too many creative employees...the problem is the product sucks. Fix the product, keep the content creators...and we get the radio industry back we all would like to listen to again.

If radio and even local TV continues to run thinner and thinner on talent...their unique content...even though radio and TV is easily accessible...once too many consumers either stop wanting/needing the content they're missing and no longer care...or they find on-line sources for the same information...I'd say radio and TV has killed themselves.