Well Yezi, good man, you'll be happy to know that upon your suggestion, I tuned in Toronto's Greatest Hits Boom 97.3 and have been listening for the last 30 minutes.
First impressions: There's a lot of CanCon, including the groovy little rocker I just heard from Allanah Miles, "Still Got This Thing." That said, Boom sounds like a Classic
80s station with more dance hits, recalling the defunct Mix 104.1 more than the present Classic Hits 104.1, which to no one's surprise, is making nice gains in the
Buffalo Trends which haven't been discussed for a while here ('course, WHTT would be even better if they had a certain live, local midday guy... but I digress.)
97.3 is sandwiched between 97 Rock and 97.7 Hits FM and from my perspective, radio geeks 'n freaks might sample it, but I don't hear it having much of an impact on the real listeners who participate in the Buffalo Arbitron ratings. I've recently discovered Hamilton's Vinyl 95.3 which offers a traditional Classic Hits approach. Years ago I discovered 91.7 Giant FM which leans more Classic Rock.
What intrigues me is the preponderance of Canadian FMs that are leaning Classic.
What the hell is in the water up there?
Toronto is a younger market than Buffalo, yet there are all these "Classic" stations. I suspect the moves to Classic Hits and Classic Rock are driven by the BBM using PPM coupled with younger demos getting their audio stimulation from their iPods and mp3 players. Plus the fact that new music isn't on the airwaves, which surprises me because Toronto is considered much more "cosmopolitan" than Buffalo.
As to Buffalo stations showing up in the BBM north of the Niagara river, those days are over as PPM encoding is required for BBM measurement and Buffalo stations (to the best of my knowledge) don't yet encode for Arbitron PPM. Also, it's unknown if PPM encoding for Canada's BBM employs the same format used by Arbitron.
Interestingly enough, the Citadel Buffalo stations were Arbitron PPM ready and operational a few years ago with in-line and back-up units supplied by Arbitron. For some reason, probably related to Buffalo not being a PPM market until 2011, Arbitron recalled the encoding units which were taken out of the racks and sent back.
That's
Pastrick's Perspective... I'd like to read what other posters here make of Boom FM.