The station went on the air in 1950 and I didn't get there until 1976. They may have called it ALL those things at some point.
And, in fairness to Kevtronics, there is one area in which newcomers and locals who've never listened to the station have to deal with pronunciation:
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The two roads leading from State Street (the main drag and former U.S. 101 before the freeway bypass) to the station are KUKI Lane and KUKI Road.
KUKI lane is a very busy intersection...the first stoplight after getting off southbound 101 at the State Street exit. It's also the light you use to turn left if you're headed for In-N-Out Burger. So, yeah---people do have to pronounce it, and I'm betting only local listeners spell it out as "K-U-K-I Lane".