RunWithScissors said:
urban formats are failing and have been in this market and all over the us, do you think someone will pull the plug on one and go rock. when rock formats are failing and there is an overabundance of rock formats, just like the philly dial is over saturated with urban, everyone cries too many rock stations and the suits kill them off....why not with the failing urban stations...is the audiance that spendy that even a few listeners bring in the cash...
It wasn't that long ago when WYSP, WMMR, Y100, and WDRE were all doing rock at the same time. WYSP was doing good, but WMMR was around a 3.0, Y100 was in the 2s, as was 'DRE. Not to mention that WMGK was doing classic hits and Alice 104.5 was Rock AC. What happened over time? WDRE went away, Y100 went away, Alice died, and WMGK shifted to classic rock. Then WYSP killed itself.
Just as the market was oversaturated with rock, it's now oversaturated with urban-based formats. Will the pendulum swing back eventually? Maybe. But with XM, Siruis, and IPods/mp3 players becoming more and more common, maybe it doesn't have to. Hell, we're already seeing CD's become extinct! Is AM/FM radio next? HD ain't gonna save it. Radio still doesn't realize that its not cool anymore. Sure, you need KYW for traffic and your one or two favorite FM stations for fun, but many people now have a hard time putting six decent stations on their car presets.
Don't like what you hear on the radio? Stop bitching about it on a message board and buy a $69 Ipod or a $39 XM Radio and don't worry about it anymore!