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Preface Note - The article discusses "Favre fatigue" and local TV sports anchors - but the exact same issues apply to local radio talk show hosts as well. See article link below for more information:
http://www.madison.com/tct/column/299708
Behind the Mike: Fighting Favre fatigue
Even for local sports anchors, saga has dragged on 4-ever
Mike Lucas — 8/07/2008 5:59 am
The Capital Times
In retrospect, the Brett Favre soap opera -- As the Favre Turns -- was a blessing and a curse for Madison's television sports anchors. Despite ESPN's overwhelming presence and impact on such a fluid story, WMTV's Robb Vogel, WISC's George Johnson and WKOW's Jake Zimmermann tried to follow every plot twist while keeping the Favre content fresh for their viewers.
The blessing?
"Usually, this is a relatively quiet time in sports," said Johnson, the Ch. 3 sports director for three years. "So I'm happy as a sportscaster because Favre has given me some product to give to my audience."
The curse?
"I'll run into people at the mall or in a store, and they'll give me an earful on how they're sick and tired of hearing about Favre," said Zimmermann, the Ch. 27 sports director for a little over a year. "At the same time, you have to report it." ...
[Click link above for the complete newspaper article.]