Capital Times-Fireworks back on: Elver Park will sparkle again

[bigtalkradiofan]

http://www.madison.com/bn/index.php?action=this&bn_id=0-189479

Capital Times-Fireworks back on: Elver Park will sparkle again

Fireworks fans will be able to ooooh and aaahhh after all at Elver Park on the Fourth of July, thanks to Mid-West Family Broadcasting.

The local eight-station radio broadcasting company announced today it will take over sponsorship of the fireworks show, less than a week after Clear Channel Radio-Madison pulled out as chief sponsor due to a lack of other pledged corporate sponsorship.

Mid-West chief financial officer Jolene Neis told The Capital Times that country music radio station Q106 is the Mid-West station taking the lead on promoting the Elver Park fireworks, through its New Q Morning show with Mary and Jason.

A press conference announcing the sponsorship was to place this afternoon at Mid-West headquarters, 730 Rayovac Drive. ...

[Click link above for the complete newspaper article.]

 

[DToTheJ]

Mid-West headquarters, 730 Rayovac Drive

[/quote]

Rayovac Drive? ??? And I thought CC/Madison's WIBA naming its news center after a bank was blatant...

 

[bigtalkradiofan]

http://www.madison.com/archives/read.php?ref=/tct/2007/06/15/0706150264.php

Three Cheers For Mid-west

The Capital Times :: EDITORIAL :: A8
Friday, June 15, 2007

Here's to Mid-West Family Broadcasting for saving the Elver Park Fourth of July fireworks.

The local broadcasting group announced this week that it will pony up to bail out the popular fireworks display on the city's southwest side. Only a few days ago it appeared the event was doomed because the previous underwriter, Clear Channel, Mid-West's main radio competitor, said it could no longer afford the $60,000 outlay.

Midwest's Q106 will be the formal sponsor, and the broadcast company expects to be the sponsor for years to come.

"We're budgeting $65,000 for it," said Mid-West's Jolene Neis. ...

[Click link above for the complete newspaper article.]