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Car Talk For Rock Radio

T

TheBigA

I've said that the future of radio isn't in music, but in news, talk, and sports. How about a talk show about cars that also incorporates rock music? That's sort of what John Clay Wolfe does. It was just announced that the John Clay Wolfe show will be heard Saturday mornings on a group of major market iHeart rock stations:

radioinsight.com

John Clay Wolfe Show Doubles Affiliate Count Across iHeartMedia Stations

The John Clay Wolfe Show has announced an expanded distribution agreement with iHeartMedia bringing the show to 116 stations across
radioinsight.com radioinsight.com

These iHeart stations have a high percentage of male listeners, and one subject men talk about is cars. This sounds to me like an infomercial with music. In any case, it's coming to a lot of rock radio stations starting this Saturday.

 
I've heard the show a few times over the years. It's not my thing, but it had a loyal following and was already carried on some well known heritage iHeart stations before this agreement.

The odd affililiate for this is KOSF in San Francisco. An odd choice to put it on a standard 80s centric Classic Hits stations, other than clearance in the market is required for the new agreement.
 
vw86 said:
The odd affililiate for this is KOSF in San Francisco. An odd choice to put it on a standard 80s centric Classic Hits stations, other than clearance in the market is required for the new agreement.
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iHeart doesn't have a rock station there. The surprise to me is that WCHI isn't among the affiliates.
 
While I was unable to read the current stations list (I'm guessing it's inside a graphic), I did note from the syndication link that the show is aiming to go beyond just IHeart stations. We'll see if any bite.
 
I'm wondering just how much interest modern males have in cars. There still exists a huge classic car following so perhaps this show is geared towards that segment but even those people are a niche of the overall market and are dying off (and yes, I am one of those).
 
ted chittenden said:
I did note from the syndication link that the show is aiming to go beyond just IHeart stations. We'll see if any bite.
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One of the biggest before this deal is Beasley's classic rock WMGK in Philadelphia.

landtuna said:
I'm wondering just how much interest modern males have in cars.
Click to expand...

Ever been to Barrett Jackson? If not, look into it.

landtuna said:
There still exists a huge classic car following so perhaps this show is geared towards that segment
Click to expand...

This wknd's show originates at Jay Leno's garage with Jay as a guest.
 


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