> All the games are either at night or late Sunday afternoon.
> Low listening times for an adult station.
>
> Nights and Sunday ratings are not high on the list of
> advertisers and agencies, so whether they draw ratings or
> not, it will not affect our 6a-7p ratings.
>
> We're proud to have the 'Canes on Y-102.9. We benefit from
> a lot of exposure,
> signage and video, at the RBC Center.
>
> Hockey, in the Triangle, is a family friendly sport, and
> Y102.9 is a family friendly station.
>
> The're the only Pro team in Raleigh-Durham, and we've got
> them.
>
> Bill Campbell/Y-102.9 PD
>
>
Good points from a buyer's perspective. Listeners it's different. Weekends (Saturdays moreso than Sundays) are important to music stations. Especially oldies.
>
>
> > > > Doesn't Curtis own 102.9? Wouldn't it have been
> smarter
> > to put the 'canes on 101.1 and maybe the country 102's to
> > the east and north? Aren't 102.9's ratings doing well.
> > Wouldn't Curtis care more about keeping 102.9's rating up
> > than the country 102's?
> >
> > Curious move especially when you consider stations usually
>
> > >
> > > > pay pro teams for PBP rights not the other way around.
>
> > > > Possible the Y people saw some value there. Maybe a
> > short
> > > > term cume boost or marketing association. But then I
> > > don't
> > > > know anyone who thinks putting UNC on WRDU was a good
> > move
> > >
> > > > either.
> > >
> > > I was shocked by that one as well, given the dismal UNC
> > > ratings on WTRG and the lack of revenue. Could've sold
> the
> >
> > > spots outright and made more money. With revenue off for
>
> > > some clusters more than others, the $$$ rang loud and
> > true.
> > > Making money is more important than ratings, and can
> save
> > a
> > > format from a flip. Believe me, I know, lol!
> > >
> >
>
<P ID="signature">______________
Chuck Matthews Productions
www.KillerImaging.com
http://chuckmatthews1.voice123.com/</P>