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Carolina Hurricanes Announce New Flagship Station

The new outlet for the 'canes is....Y102.9

READ ALL ABOUT IT HERE

Later...
Matt Smith, Station Manager
WGSR-TV "Star-39"
Reidsville, NC
 
> The new outlet for the 'canes is....Y102.9
>
> READ ALL ABOUT IT HERE
>
> Later...
> Matt Smith, Station Manager
> WGSR-TV "Star-39"
> Reidsville, NC
>

Is WPTF not available? What about one of those "sports/talk" stations? I wonder if listeners really care, rumor has it the hurricanes are not much of a team and they hardly are packing them away at the stands.
 
Sounds like a revenue decision, certainly not a wise programming move for a music intensive station. NHL is what...80 games? Something like that. What's the percentage of hockey fans in the market? Certainly not large enough to pre-empt music programming. And weekends are arguably more important to a music station. 'Canes were popular in 2001/2002. Not so since. And yes, I realize there was no hockey last year. Still smells of a money move, not a programming move.
<P ID="signature">______________
Everyone is entitled to my opinion.</P>
 
> Sounds like a revenue decision, certainly not a wise
> programming move for a music intensive station. NHL is
> what...80 games? Something like that. What's the percentage
> of hockey fans in the market? Certainly not large enough to
> pre-empt music programming. And weekends are arguably more
> important to a music station. 'Canes were popular in
> 2001/2002. Not so since. And yes, I realize there was no
> hockey last year. Still smells of a money move, not a
> programming move.
>

We had a similar situation take place here in the Tampa Bay area this winter.
The Devil Rays were moving from 970 WFLA (news-talk), and had much trouble
finding a station to move to. They wound up going to Clear Channel's sister
station 1250WHNZ (business talk), but I think they wanted to move to
Genesis. They have ESPN radio affilites in Orlando and the Space Coast, but the
signal for ESPN1470 in Tampa is horrible--you can't hear the signal in either
downtown Tampa or downtown St. Pete at night. Bottom line, it was a
money move on the part of 1)the always frugal Rays, who wanted to and are now
producing their own broadcasts and 2)Clear Channel, who wanted to cut their
losses since Rays Baseball was a ratings albatross for them.
 
> > Sounds like a revenue decision, certainly not a wise
> > programming move for a music intensive station. NHL is
> > what...80 games? Something like that. What's the
> percentage
> > of hockey fans in the market? Certainly not large enough
> to
> > pre-empt music programming. And weekends are arguably more
>
> > important to a music station. 'Canes were popular in
> > 2001/2002. Not so since. And yes, I realize there was no
> > hockey last year. Still smells of a money move, not a
> > programming move.
> >
>
> We had a similar situation take place here in the Tampa Bay
> area this winter.
> The Devil Rays were moving from 970 WFLA (news-talk), and
> had much trouble
> finding a station to move to. They wound up going to Clear
> Channel's sister
> station 1250WHNZ (business talk), but I think they wanted to
> move to
> Genesis. They have ESPN radio affilites in Orlando and the
> Space Coast, but the
> signal for ESPN1470 in Tampa is horrible--you can't hear the
> signal in either
> downtown Tampa or downtown St. Pete at night. Bottom line,
> it was a
> money move on the part of 1)the always frugal Rays, who
> wanted to and are now
> producing their own broadcasts and 2)Clear Channel, who
> wanted to cut their
> losses since Rays Baseball was a ratings albatross for them.
>


Curious move especially when you consider stations usually pay pro teams for PBP rights not the other way around. Possible the Y people saw some value there. Maybe a short term cume boost or marketing association. But then I don't know anyone who thinks putting UNC on WRDU was a good move either.
 
> Curious move especially when you consider stations usually
> pay pro teams for PBP rights not the other way around.
> Possible the Y people saw some value there. Maybe a short
> term cume boost or marketing association. But then I don't
> know anyone who thinks putting UNC on WRDU was a good move
> either.

I was shocked by that one as well, given the dismal UNC ratings on WTRG and the lack of revenue. Could've sold the spots outright and made more money. With revenue off for some clusters more than others, the $$$ rang loud and true. Making money is more important than ratings, and can save a format from a flip. Believe me, I know, lol!
<P ID="signature">______________
Chuck Matthews Productions
www.KillerImaging.com
http://chuckmatthews1.voice123.com/</P><P ID="edit"><FONT class="small">Edited by cmatthews on 08/12/05 12:59 PM.</FONT></P>
 
> > Doesn't Curtis own 102.9? Wouldn't it have been smarter to put the 'canes on 101.1 and maybe the country 102's to the east and north? Aren't 102.9's ratings doing well. Wouldn't Curtis care more about keeping 102.9's rating up than the country 102's?

Curious move especially when you consider stations usually
>
> > pay pro teams for PBP rights not the other way around.
> > Possible the Y people saw some value there. Maybe a short
> > term cume boost or marketing association. But then I
> don't
> > know anyone who thinks putting UNC on WRDU was a good move
>
> > either.
>
> I was shocked by that one as well, given the dismal UNC
> ratings on WTRG and the lack of revenue. Could've sold the
> spots outright and made more money. With revenue off for
> some clusters more than others, the $$$ rang loud and true.
> Making money is more important than ratings, and can save a
> format from a flip. Believe me, I know, lol!
>
 
All the games are either at night or late Sunday afternoon.
Low listening times for an adult station.

Nights and Sunday ratings are not high on the list of advertisers and agencies, so whether they draw ratings or not, it will not affect our 6a-7p ratings.

We're proud to have the 'Canes on Y-102.9. We benefit from a lot of exposure,
signage and video, at the RBC Center.

Hockey, in the Triangle, is a family friendly sport, and Y102.9 is a family friendly station.

The're the only Pro team in Raleigh-Durham, and we've got them.

Bill Campbell/Y-102.9 PD




> > > Doesn't Curtis own 102.9? Wouldn't it have been smarter
> to put the 'canes on 101.1 and maybe the country 102's to
> the east and north? Aren't 102.9's ratings doing well.
> Wouldn't Curtis care more about keeping 102.9's rating up
> than the country 102's?
>
> Curious move especially when you consider stations usually
> >
> > > pay pro teams for PBP rights not the other way around.
> > > Possible the Y people saw some value there. Maybe a
> short
> > > term cume boost or marketing association. But then I
> > don't
> > > know anyone who thinks putting UNC on WRDU was a good
> move
> >
> > > either.
> >
> > I was shocked by that one as well, given the dismal UNC
> > ratings on WTRG and the lack of revenue. Could've sold the
>
> > spots outright and made more money. With revenue off for
> > some clusters more than others, the $$$ rang loud and
> true.
> > Making money is more important than ratings, and can save
> a
> > format from a flip. Believe me, I know, lol!
> >
>
 
> All the games are either at night or late Sunday afternoon.
> Low listening times for an adult station.
>
> Nights and Sunday ratings are not high on the list of
> advertisers and agencies, so whether they draw ratings or
> not, it will not affect our 6a-7p ratings.
>
> We're proud to have the 'Canes on Y-102.9. We benefit from
> a lot of exposure,
> signage and video, at the RBC Center.
>
> Hockey, in the Triangle, is a family friendly sport, and
> Y102.9 is a family friendly station.
>
> The're the only Pro team in Raleigh-Durham, and we've got
> them.
>
> Bill Campbell/Y-102.9 PD
>
>

Good points from a buyer's perspective. Listeners it's different. Weekends (Saturdays moreso than Sundays) are important to music stations. Especially oldies.


>
>
> > > > Doesn't Curtis own 102.9? Wouldn't it have been
> smarter
> > to put the 'canes on 101.1 and maybe the country 102's to
> > the east and north? Aren't 102.9's ratings doing well.
> > Wouldn't Curtis care more about keeping 102.9's rating up
> > than the country 102's?
> >
> > Curious move especially when you consider stations usually
>
> > >
> > > > pay pro teams for PBP rights not the other way around.
>
> > > > Possible the Y people saw some value there. Maybe a
> > short
> > > > term cume boost or marketing association. But then I
> > > don't
> > > > know anyone who thinks putting UNC on WRDU was a good
> > move
> > >
> > > > either.
> > >
> > > I was shocked by that one as well, given the dismal UNC
> > > ratings on WTRG and the lack of revenue. Could've sold
> the
> >
> > > spots outright and made more money. With revenue off for
>
> > > some clusters more than others, the $$$ rang loud and
> > true.
> > > Making money is more important than ratings, and can
> save
> > a
> > > format from a flip. Believe me, I know, lol!
> > >
> >
>
<P ID="signature">______________
Chuck Matthews Productions
www.KillerImaging.com
http://chuckmatthews1.voice123.com/</P>
 
> > All the games are either at night or late Sunday
> afternoon.
> > Low listening times for an adult station.
> >
> > Nights and Sunday ratings are not high on the list of
> > advertisers and agencies, so whether they draw ratings or
> > not, it will not affect our 6a-7p ratings.
> >
> > We're proud to have the 'Canes on Y-102.9. We benefit
> from
> > a lot of exposure,
> > signage and video, at the RBC Center.
> >
> > Hockey, in the Triangle, is a family friendly sport, and
> > Y102.9 is a family friendly station.
> >
> > The're the only Pro team in Raleigh-Durham, and we've got
> > them.
> >
> > Bill Campbell/Y-102.9 PD
> >
> >
>
> Good points from a buyer's perspective. Listeners it's
> different. Weekends (Saturdays moreso than Sundays) are
> important to music stations. Especially oldies.
>
>
> >
> >
> > > > > Doesn't Curtis own 102.9? Wouldn't it have been
> > smarter
> > > to put the 'canes on 101.1 and maybe the country 102's
> to
> > > the east and north? Aren't 102.9's ratings doing well.
>
> > > Wouldn't Curtis care more about keeping 102.9's rating
> up
> > > than the country 102's?
> > >
> > > Curious move especially when you consider stations
> usually
> >
> > > >
> > > > > pay pro teams for PBP rights not the other way
> around.
> >
> > > > > Possible the Y people saw some value there. Maybe a
> > > short
> > > > > term cume boost or marketing association. But then
> I
> > > > don't
> > > > > know anyone who thinks putting UNC on WRDU was a
> good
> > > move
> > > >
> > > > > either.
> > > >
> > > > I was shocked by that one as well, given the dismal
> UNC
> > > > ratings on WTRG and the lack of revenue. Could've sold
>
> > the
> > >
> > > > spots outright and made more money. With revenue off
> for
> >
> > > > some clusters more than others, the $$$ rang loud and
> > > true.
> > > > Making money is more important than ratings, and can
> > save
> > > a
> > > > format from a flip. Believe me, I know, lol!
> > > >
> > >
> >
> Nice pipes Chuck! I just checked out your website. My old station could use your help, but they'll never fork out the cash...too bad, the could be #1 in their market. Anyway, I just wanted to compliment you on your website. Nicely done.
 
> > Nice pipes Chuck! I just checked out your website. My
> old station could use your help, but they'll never fork out
> the cash...too bad, the could be #1 in their market.
> Anyway, I just wanted to compliment you on your website.
> Nicely done.
>


I appreciate the kind words. What station? Format? It can't hurt to send them a demo. I can work with any budget. I'm very friendly to budget restricted stations.

You can email me thru the site.

Be well
Chuck<P ID="signature">______________
Chuck Matthews Productions
www.KillerImaging.com
http://chuckmatthews1.voice123.com/</P><P ID="edit"><FONT class="small">Edited by cmatthews on 08/14/05 08:02 PM.</FONT></P>
 
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