mostb1 said:
Radioresearcher said:
Joshua Messex said:
What really needs to happen is if RO stays around, then the two formats need to merged. You can't have two 1.3s, especially with a Class B, no one buys a 1.3, it don't matter what the demo is. There's too many stations targeting a small black base, which is either in no growth mode or is declining.
KDAY should actually be on 100.3 WITH Harvey and then 93.5 can go back to serving Latinos with a underserved Spanish Ninche.
Or vice versa... 93.5's signal does a good job covering the Black audience. Until 1990, L.A. survived just fine with two Urban fm's - KJLH and KACE ... and probably could again. Especially with Power 106 serving the younger end.
In my opinion, there's no hole to be the 18-34 Black station. Power 106 is able to serve both young Blacks and Hispanics and does a fine job of it.
Josh is not wrong, we need one less Urban radio station.
There is no reason why Radio One can't do quite well - and they already demonstrated they could - if they progammed the station correctly. KJLH nor KDAY are any kind of real competiton. V won't work as an Urban AC even with Hot abandoning the black audience. The Beat quickly grew to be an Urban even challenging KIIS early on. That was one reason why The Beat was a winner. I also question why they would bring back some of the same players from The Beat 15 years later Cliff is a nice enough guy but they're not going to be huge player in this market wih him doing their morning show. They need another high profile morning show like London or Harvey. And need to return to their roots as an Urban.
Apparently they are competition. Both KDAY and KJLH are only 0.1 behind KRBV 12+ and I believe are beating them 25-54 where it counts.
Market was way different in 1990... A lot of people are missing that KXOL completely changed the market. They split the young Hispanic audience with Power 106. Go back and look and see how KKBT took a major hit when KXOL signed on. They had a good comp of young Hispanics listening to them as a P2. When KXOL came in, they were now the third (or even fourth choice) for hip-hop. Especially with KIIS leaning so rhythmic and KDAY pulling some numbers.
KDAY is as close to the old KKBT as you can get. Harvey in the morning, Theo and Julio... And it's still right around a 1 share.
Even if that was on a full stick - it's probably a 1.4-1.5. Nowhere near the 3 share KKBT used to be.