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Cat Country to become Nash-FM

T

TimeIsTight

As has been reported on the front page of this website, and other publications including "The Wall Street Journal," Cat Country's parent company, Cumulus, has decided to re-brand all of its 83 Country Music stations nationwide as "Nash-FM."

The idea is to create a new multi-platform "Nash" brand that will include websites, TV, radio, and even a magazine.

In the radio area, there is a possibility that Cumulus will feed programming to all its stations from the corporate mothership.

It isn't clear how much of this will be done, and how much of a particular station's content will remain "local." In the last couple of months Cumulus has, reportedly, centralized its Country Music programming decisions, and it's likely a truck driver crossing the country will be hearing the same "Nash-FM" imaging and music selections on all 83 of the Cumulus-owned Country Music stations, including the former Cat in the Valley.

Some speculators are suggesting full satellite feeds outside of drivetime, and others are suggesting more voicetracking. Cumulus does plan to offer the Nash-FM format to stations it doesn't own. So, it seems like a plan for a Country Music version of McDonalds where the menu is identical no matter what state you're in.

Because Cumulus inaugurated its Nash radio concept on its new NYC area FM on Monday, there is plenty of discussion already on the New York radio boards about the format and the concept.

Good luck to the folks at Cat, may this mean nothing more than an "image" change for you.
 
As of Wednesday morning, we are getting a little more clarity, and specificity, out of Cumulus CEO Lew Dickey as to plans to put the Nash-FM image on all 83 of the company's Country Music stations around the nation.

He is quoted today on Inside Radio saying that some stations will use "Nash" as their handle, while others with strong local positions( possibly including our "Cat Country" ???)will refer to themselves as a "Nash station."

So the good news for those at the valley "Cat" is that the station format might NOT be tweaked or changed as much as the first news reports seemed to indicate. But as with all corporate edicts passed from "on high" we're all really just going to have to stayed tuned to see "exactly" what will happen.

At least today (Wednesday 1-23) there seems to be a greater chance that the "Cat," as we know it, might be hanging around the Valley a while longer. But do stay tuned.
 
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