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Cavemen

H

Holland Cooke

From my May newsletter...

This HAD to happen: ABC-TV has green-lighted a pilot of “Cavemen,” based on the Geico TV commercials that have been such a hit. Geico gets a licensing fee but no creative control. Still, viewers would mentally connect-the-dots to Geico’s brand.

In addition to this commercial hint, the plotline itself will have something to say. Like the TV spots, the series will depict Blackberry-toting, Armani-blazer-wearing, metrosexual Neanderthals, coping with modern day prejudice (in Atlanta). It’s a proven formula you’ll remember from one of television’s all-time greatest hits, M*A*S*H, ostensibly about the Korean War, but a thinly-veiled morality play about Viet Nam.

Will Speck, who, with partner Josh Gordon, created the prehistoric characters for The Martin Agency, told Creativity magazine, “as we started to do the second round of spots, we realized that what we were doing, inadvertently, was developing these characters and telling a longer story.”

What this means to radio: Got an engaging or loquacious or quirky advertiser-voicing-her/her-spots, or a Promotion department elf, or some other peripheral station character, who may be a show hiding-in-plain-sight?

HC
www.HollandCooke.com
 
I'd much rather had a show featuring the English-British speaking GEICO lizard than the cavemen. I like the GEICO commercials with the lizard better than the cavemen commercials. They look more like the apemen from Planet Of The Apes than they do cavemen anyways.
 
Am I the only one that thinks the "Cavemen: weren't all that funny to begin with?
 
No, Bob is not alone. I certainly do not understand the appeal of these commercials - GEICO had better ads when it was just a voiceover saying "Fast claim service - even in the middle of the night. GEICO. 1-800-947-AUTO"
 
Who wants to start the bidding on the number of shows that will air before it gets cancelled?

I'll start: 4 episodes (that is without ABC throwing it all over the schedule to try to make it work).
 
The GEICO stuff I care about are the ads with Don Lafontaine ("This time...IT'S FOR REAL!") and Peter Graves ("I was one LUCKY woman!").
 
Oh, if only General Foods had done this with their Taster's Choice commercials, circa early-1990s....................................
 
Lets translate: ABC has "green lighted" a pilot...Dozens of pilots get "green lighted" and never see the light of day.

As of May 1....No one has been hired. No producers..directors..cast...even a key grip guy..or gal...

they do have an internet home cavemanscrib.com
I say give them about 15% more testosterone, and Detective Sonny Crockett called...he wants his wardrobe back.

Nice run of commercials.....don't think it will translate into a long time series though.
 
Studio20 said:
Lets translate: ABC has "green lighted" a pilot...Dozens of pilots get "green lighted" and never see the light of day.

As of May 1....No one has been hired. No producers..directors..cast...even a key grip guy..or gal...

they do have an internet home cavemanscrib.com
I say give them about 15% more testosterone, and Detective Sonny Crockett called...he wants his wardrobe back.

Nice run of commercials.....don't think it will translate into a long time series though.
Click to expand...

1. I LIKE the Cavemen commercials, and find it VERY funny.
2. In fact, people have indeed been hired to shoot the pilot, and ABC has committed to a pickup. Here's the story:
http://www.showbuzz.cbsnews.com/stories/2007/04/09/tv/main2662299.shtml

By the way, I noticed the date on this thread is April 29th, and yet the news about this is at least a month old! Also, could have sworn that there was another thread about this already...?
 
Network Programming, so simple a caveman can do it.

So go out and get some cavemen, the folks in charge now don't have a clue.
 
Kurt Toy said:
Kevin Lagasse said:
The GEICO stuff I care about are the ads with Don Lafontaine ("This time...IT'S FOR REAL!") and Peter Graves ("I was one LUCKY woman!").
Click to expand...
I agree, those ones are cool.
Click to expand...

Don't forget the one about Burt Bacharach "getting hit in the rear"... They can keep their Verne Troyer one, though. Did you know Luther "2 Live Crew" Campbell recently sued 50 Cent for using the line "It's yo birth-day..." You can bet Luke Skyywalker is gunning for Mini-Me next after seeing that commercial...
 
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