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CBC radio ratings

M

mjlarochelle

The BBM recently posted ratings for a number of major markets across Canada, at http://www.bbm.ca/en/BBM_Canada_S4_2005_Top-line_Radio_Report_final.pdf . This demonstrates well why there should be no French CBC radio stations throughout most of the country, and likewise, English CBC radio stations in Quebec outside Montreal. Here are some ratings:

Quebec City
CBVE-FM 104.7 (English) - 0.5% - 12,500

Toronto
CJBC 860 (French) - 0.1% - 15,200
CJBC-FM 90.3 (French) - 0.1% - 25,100

Windsor
CBEF 540 (French) - 0.4% - 1,300

Winnipeg
CKSB 1050 (French) - 0.6% - 4,800

Regina
CBKF-FM 97.7 (French) - 0.0% - 500

Edmonton
CHFA 680 (French) - 0.1% - 3,700

Vancouver
CBUF-FM 97.7 (French) - 0.2% - 12,100

Makes you wonder. The CBC is strapped for cash, but they allow for this inefficiency. They should be operating multicultural stations on these frequencies, with some French content (or English, in the case of CBVE).<P ID="signature">______________
From WNBC-TV New York this is Liiiiive at Fiiiiive!</P>
 
> Makes you wonder. The CBC is strapped for cash, but they
> allow for this inefficiency. They should be operating
> multicultural stations on these frequencies, with some
> French content (or English, in the case of CBVE).

But since the CBC is the country's national network, and since both English and French are the official languages of Canada...this will never change.

I don't see what purpose would be served, listener-base wise, by these "other language" CBC stations doing languages other than English or French. The "multicultural" market is already well serviced by private broadcasters in markets like Toronto and Vancouver.

This is the electronic equivalent of Canadian government signs being in both English and French, and it costs them virtually nothing, since I'm sure they don't mount any local French programming outside Quebec, for example...and the Radio-Canada stations in other provinces simply take the feed out of Montreal.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
> This is the electronic equivalent of Canadian government
> signs being in both English and French, and it costs them
> virtually nothing, since I'm sure they don't mount any local
> French programming outside Quebec, for example...and the
> Radio-Canada stations in other provinces simply take the
> feed out of Montreal.
----------
Well, yes, there is local programming on these stations. One guy I know in Windsor tells me that CBEF has local programming, and they have contests where they literally can't find anyone to give the prizes to, because nobody calls in. Nobody can call in when nobody's listening.

I say this is inefficient because Radio-Canada should not be producing the number of local programs that they do in markets where there are next to no listeners. If they didn't waste money on this then they'd have more money to spend on ventures that actually do serve the public, such as French programming in Quebec or English programming in Manitoba. There are barely any Francophones in many of these places. Not a lot of places with some multicultural populations have their own radio or television stations. In Ottawa, multicultural programming comes from Toronto; it doesn't represent the social fabric of the region.

Outside Quebec, the French CBC network should have stations in Toronto, Ottawa, Sudbury, Vancouver, and New Brunswick only. The rest of the country would get rebroadcast transmitters.<P ID="signature">______________
From WNBC-TV New York this is Liiiiive at Fiiiiive!</P>
 
> Outside Quebec, the French CBC network should have stations
> in Toronto, Ottawa, Sudbury, Vancouver, and New Brunswick
> only. The rest of the country would get rebroadcast
> transmitters.

I understand what you're saying now. I was just saying that the CBC's mandate basically requires it to have the French-language stations in any reasonable population center, due to the fact that French is an official language of Canada. Similarly, there is (and should be) an English language CBC radio and TV operation even in Quebec City, which is mainly French speaking.

I'm surprised they originate French programming out of, say, Windsor. I don't think they'd lose that much if they just rebroadcast Radio-Canada from Toronto out of there, but I guess they see the need to locally serve whatever French-Canadian population there is there. Again, official language and all.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
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