Well, there has to be someone other than Rupert Murdoch who should buy a network.
Anyway, do you think that the next owner should take either CBS or ABC private? More corporate ownership is pretty boring. Maybe someone much more entrepreneurial could take a stab at the network business. The same could be said for NBC, as well.
How would network television work from here on? Here's how they can do it:
- Finally give up the ghost on sports programming, slowly but surely. Other than the Super Bowl, the Final Four and the Olympics, sports no longer make as much sense for the networks. Sooner or later, even the World Series would be on cable. The BCS is already going to cable as well as NCAA basketball. With the audacity of what the sports leagues want to charge, they might as well put it on their own channels.
- End the practice of sweeps. A show should be judged on whether it can be good for an entire season, not just in the periods where they say it most matter. I hate sweeps because we get the asinine "Special Episode" treatment, with "special" plots and guest stars.
- Related to #1, become a destination for people who don't like sports programming. If there's a market to be tapped it would be this. There are such people out there and they can be money for the network, if they can implement the right strategy to get them. Yes, that would mean less golf and women's tennis, too. That would probably mean that the nets would skew even more female, but that's the direction they're heading in, anyway.
- The nightly news programs may have to be phased out at some point. The audience skews old and news can be found with other sources. Replace them with 30-second or 1-minute news breaks at certain times of the day. They could have them right before network programming starts. The extra half-hour goes back to the affiliate stations.
- Something has to be done about Fridays. My suggestion would to use that night for game shows and miniseries. Saturdays are even tougher to solve. My inclination is to give those hours back to the affiliates. Or movie nights. So network TV would be from Sunday-Friday.
I think ABC will be sold first. Disney thinks that ESPN is all they need and I'm fine with that. I say take all sports from ABC and ABC would then become a destination for non-sports fans. Stuff like NASCAR and the World Cup would go to either ESPN fully or FOX.