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CBS RADIO GAINS LISTENERS YEAR TO YEAR AND SEES DOUBLE DIGIT RATINGS INCREASES IN RECENTLY REFORMATTED STATIONS
Latest Arbitron Ratings Show CBS RADIO No. 1 In 10 Markets Across The Country Including New York, Philadelphia, Boston And Seattle
CBS RADIO had one of its best Fall Ratings Survey’s increasing its total cumulative 12+ audience (Mon-Sun 6:00AM-12:00Midnight) for its current 140 stations by more than 6% year to year.
Additionally, comparing 12+ Arbitron shares for Fall 2006 versus Fall 2007, CBS RADIO’s 14 stations that have either changed formats or seen a major shift in their on-air programming since January 2007, have increased their performance by a combined 29%, including increases of 80%, 76% and 25% at New York’s WWFS-FM, WCBS-FM, and WXRK-FM, respectively, 50% at KFRC-FM in San Francisco and 55% at KZON-FM in Phoenix.
Overall performance at several of the Division’s clusters also showed noticeable improvement with New York’s six stations increasing their total 12+ share by 23%, Seattle’s five stations up by 8% and the six stations in San Francisco up by 5%. In 10 different markets, including New York, Philadelphia, Boston, Seattle, and Baltimore, among others, CBS RADIO is the No. 1 most listened to cluster of stations.
CBS RADIO GAINS LISTENERS YEAR TO YEAR AND SEES DOUBLE DIGIT RATINGS INCREASES IN RECENTLY REFORMATTED STATIONS
Latest Arbitron Ratings Show CBS RADIO No. 1 In 10 Markets Across The Country Including New York, Philadelphia, Boston And Seattle
CBS RADIO had one of its best Fall Ratings Survey’s increasing its total cumulative 12+ audience (Mon-Sun 6:00AM-12:00Midnight) for its current 140 stations by more than 6% year to year.
Additionally, comparing 12+ Arbitron shares for Fall 2006 versus Fall 2007, CBS RADIO’s 14 stations that have either changed formats or seen a major shift in their on-air programming since January 2007, have increased their performance by a combined 29%, including increases of 80%, 76% and 25% at New York’s WWFS-FM, WCBS-FM, and WXRK-FM, respectively, 50% at KFRC-FM in San Francisco and 55% at KZON-FM in Phoenix.
Overall performance at several of the Division’s clusters also showed noticeable improvement with New York’s six stations increasing their total 12+ share by 23%, Seattle’s five stations up by 8% and the six stations in San Francisco up by 5%. In 10 different markets, including New York, Philadelphia, Boston, Seattle, and Baltimore, among others, CBS RADIO is the No. 1 most listened to cluster of stations.