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CBS Developing Live Talk Show As Possible "ATWT" Replacement

DToTheJ

DToTheJ

CBS Television Distribution is developing a new live talk show hosted by Valerie Bertinelli, who currently stars in the sitcom "Hot in Cleveland," which could possibly replace the soap opera "As The World Turns" when it ends its run. Even though CBS' distribution arm is working on the talk show, which currently has the working title "Say It Now" (a take on the old "See It Now" series?), it is specifically planned for CBS' daytime schedule and is not intended for syndication.

Full story:
http://www.broadcastingcable.com/article/454147-CTD_Adds_Say_It_Now_into_Network_Mix.php
 
I guess "Let's Make A Deal" ratings are souring the network on game shows, which is why they're thinking about going down this road instead of "The Million Dollar Pyramid."
 
Another non-game-show contender for the time slot is a "View" rip-off co-hosted by Julie Chen, Leah Remini, Holly Robinson Peete and Sharon Osbourne. Did I mention it was a "View" rip-off? :D
 
Pab Sungenis said:
I guess "Let's Make A Deal" ratings are souring the network on game shows, which is why they're thinking about going down this road instead of "The Million Dollar Pyramid."
Click to expand...

Not necessarily at all. If they were all that soured, they wouldn't have done another pilot just to waste time (not to mention possibly cutting LMAD). Exploring multiple options is a prudent business plan. You don't just rush down one path without thinking about the other possible viable options.

Also consider the time period differences. With LMAD, the number of large stations airing the show in the morning covering a pretty sizable portion of the population. That's less true with the soon-to-be-vacant slot at 2/1. It's possible that a talk show would work better there in this particular situation.
 
A pilot was just shot for a new version of the $25,000 Pyramid. The host was Conan sidekick Andy Richter. Someone thinks Game shows are still worth investing in.
 
'Deal' is actually doing better in the ratings than the soap it replaced. It's also cheaper to produce, so it's a double win for CBS.
 
intx said:
'Deal' is actually doing better in the ratings than the soap it replaced. It's also cheaper to produce, so it's a double win for CBS.
Click to expand...

Exactly, which is probably why you don't see them replacing it with a new soap.

Unscripted shows are cheaper than scripted shows.
 
If I were a betting man, I'd feel safe wagering you'll never see another new soap on broadcast daytime.
 
I had read (though I cannot remember or find where) that CBS had considered returning 12:30 PM-1PM to affiliates and airing its new program from 2:30 PM-3PM, bumping Y&R to 1PM and B&B to 2PM.
 
bostonmediaguy said:
I had read... that CBS had considered returning 12:30 PM-1PM to affiliates and airing its new program from 2:30 PM-3PM, bumping Y&R to 1PM and B&B to 2PM.
Click to expand...

Would this entail expanding "B&B" to an hour, as a previous poster had inquired?
 
"Considered" it? Probably a good thing to consider all possibilities, but not a likely move at this time. They get a bit of advantage in the east by having Y&R right where it is, so rocking that boat now makes little business sense.
 
I'm with you on this one. "Y&R" has a half-hour's head start
on "All My Children" and "Days Of Our Lives" in the Eastern time
zone (less chance of changing channels at 1, I guess CBS figures);
"Y&R" and "B&B" are still one-two in the soap ratings.

Someone mentioned the number of stations that carry "Let's Make
A Deal" in the mornings. It makes sense; it's compatible with "The
Price Is Right, and I'm surprised that more stations don't follow suit,
except for one thing: the g.m. of WFMY Greensboro (which airs "Deal"
at 3) told me that if an affiliate moves a show, and the show does worse
in the new time slot, the affiliate has to pay the network a certain amount
to offset the ratings difference (I don't know if that applies at any network
besides CBS). But the fact is, "Deal" is on in the mornings on quite a few
stations, which brings up my question: ABC has "The View" at 11 AM/10 AM,
so if CBS were to come up with a similar program, what would keep stations
from airing it in the morning instead of 2/1?
 
It depends a bit on the scenarios open to them. CBS's own stations moved GL to mornings, so to see that trend grow with the slot going to LMAD is no surprise, especially with the compatability.

But much like not moving Y&R/B&B, it doesn't make much sense to move Price is Right out of its slot. So if they do end up with a View-esque show, the options are to make it available at 9, then run a two-hour game block (on the major stations). There might be some value to the network feeding that kind of show at 2 (eastern) though--it would feed well into many stations' afternoon chat blocks.
 
I wouldn't cry over much of anything to do with TV, but I also would take no joy in seeing people who like a particular genre, regardless of what it is, not have something they enjoy just because I don't.
 
imhomerjay said:
It depends a bit on the scenarios open to them. CBS's own stations moved GL to mornings, so to see that trend grow with the slot going to LMAD is no surprise, especially with the compatability.

But much like not moving Y&R/B&B, it doesn't make much sense to move Price is Right out of its slot. So if they do end up with a View-esque show, the options are to make it available at 9, then run a two-hour game block (on the major stations). There might be some value to the network feeding that kind of show at 2 (eastern) though--it would feed well into many stations' afternoon chat blocks.
Click to expand...

I wouldn't want CBS to put this talk show directly against "The View," and I don't think that will happen. I can see it at 9, but I also get your point about leading into afternoon talk shows (for instance, if WCBS runs it at 2 it leads into "Dr. Phil"). But no, and I want to make myself absolutely clear on this, I don't think there's any chance of "Price" moving out of the 11/10 slot.
 
Indeed. And thus, whatever they develop won't be a head-to-head competitor with the View. And if they go in the direction of something akin to the View, it makes more sense not to send it up head to head, as you could, if you do it well, share the same viewers.
 
bostonmediaguy said:
I had read (though I cannot remember or find where) that CBS had considered returning 12:30 PM-1PM to affiliates and airing its new program from 2:30 PM-3PM, bumping Y&R to 1PM and B&B to 2PM.
Click to expand...

Here in ATL, CBS Atlanta airs B&B 1:30-2:00; ATWT 2:00-3:00 and Y&R 3:00-4:00.
 
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