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CBS-FM.com With Live Jocks Today, Wed. 7/11/07

KevinFodor said:
Though a previous poster described it pretty well...

No problem. Let me spell it out in layman's terms.

A "Staple" record: often heard in the original oldies format...a song that has tested well in most situations.
(Think: "Brown Eyed Girl")

A "Tertiary" record: One that may have been a hit when it first came out, but has not fared as well in terms
of recognizability and/or popularity over the years. It may test OK to play. But is not
what is considered a "power" record for the format. (In other words, kind of
recognizable, but not a "Good Vibrations".)

A "Lunar" record: Unless you are a hard-core record collector or oldies geek, you probably couldn't tell
someone the name of the song or artist. (Think: "A Letter To My Teenage Son by
Victor Lundberg" which, I know, peaked at #10.)

There's other radio terms, too...but this will give you some idea of what I'm talking about.
Click to expand...

You missed a Secondary category. Honestly, what you list as an example of a Lunar would be a 90% tune-out. And, even your Tertiary category, songs that haven't done that well test-wise/recognizability, would be poison. One of the big attractions for library based format is (from listeners, almost unanimously) is: "play songs I know the words to so I can sing along". Songs that are no longer relevant nor recognizable spell death. Remember, the format is NOT for Oldies geeks who remember that #38 record from 40 years ago- it's for radio users who expect to hear music they have loved and cherished for 40 years, not stuff that got played for a week or two in 1967.
 
KevinFodor said:
Though a previous poster described it pretty well...

No problem. Let me spell it out in layman's terms.

A "Staple" record: often heard in the original oldies format...a song that has tested well in most situations.
(Think: "Brown Eyed Girl")

A "Tertiary" record: One that may have been a hit when it first came out, but has not fared as well in terms
of recognizability and/or popularity over the years. It may test OK to play. But is not
what is considered a "power" record for the format. (In other words, kind of
recognizable, but not a "Good Vibrations".)

A "Lunar" record: Unless you are a hard-core record collector or oldies geek, you probably couldn't tell
someone the name of the song or artist. (Think: "A Letter To My Teenage Son by
Victor Lundberg" which, I know, peaked at #10.)

There's other radio terms, too...but this will give you some idea of what I'm talking about.
Click to expand...

Kevin, where would you fit the old industry term "stiff"???
 
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