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CBS FM is getting Worse and Worse Everyday!!
- Thread starter prescott
- Start date
Yes...it is pretty well documented that CBS-FM "screwed up" when they flipped to Jack. That being said, it is very likely that over the past couple of years CBS would have evolved into what it is today. But all the publicity the station got when it "returned" would not have happened if it just evolved.
the reason
I think there is a reason why CBS FM is like that.
But correct me if I am wrong...look below.
CBS FM and its management are making excuses that oldies is not worth marketing and Cousin Brucie knows what's going on too.
Oldies format:
Music from Doo Wop to Disco. Years: 1948-1979.
If CBS FM was a "real oldies" music station, listeners would start listening to the real legends of the music game.
Correct if I am wrong.
I think there is a reason why CBS FM is like that.
But correct me if I am wrong...look below.
CBS FM and its management are making excuses that oldies is not worth marketing and Cousin Brucie knows what's going on too.
Oldies format:
Music from Doo Wop to Disco. Years: 1948-1979.
If CBS FM was a "real oldies" music station, listeners would start listening to the real legends of the music game.
Correct if I am wrong.
Huh?
F
fang39
Guest
Boss Radio said:
I second that emotion!
WODS-FM Classic Hits 103.3 617-787-7500 www.oldies1033.com
KLUV-FM Classic Hits 98.7 214-562-9870 www.kluv.com
KXKL-FM Classic Hits 105.1 303-832-5665 www.kool105.com
WOMC-FM Classic Hits 104.3 248-546-9600 www.womc.com
KRTH-FM Classic Hits 101.1 323-936-5784 www.kearth101.com
WCBS-FM Classic Hits 101.1 212-846-5101 www.wcbsfm.com
WOGL-FM Classic Hits 98.1 610-668-5900 www.wogl.com
KOOL-FM Classic Hits 94.5 602-956-9696 www.koolradio.com
KFRC-FM Classic Hits 106.9 415 392-1069 www.kfrc.com
What do all of these stations have in common? They were all once 50s and 60s oldies stations. They are not oldies stations anymore. They call themselves classic hits but, that is a bunch of crap. They don't even do a good job of playing hits from the 60s, 70s and 80s. What are these stations really? In 1960s terms they are middle of the road stations. In 1970s terms they are adult contemporary stations. They don't play all the hits
but, only play mostly mid tempo hits. They don't play anything with loud guitars, country cross over hits, anything extremely loud and black or anything else that is slightly unsafe, in their opinion, in anyway. Not only that, they only play between 500 and 1100 songs in rotation. We know that there are many more than 500-1100 hits in 30 years. If you are looking for any of these stations to vary from this in the future, forget it. They will never play 50s and 60s music again. They will never be exciting again. They will continue to be the hospital food of radio for the future and 5 years from now, they will not be playing any 60s music at all. The cutoff point will be about 1975. As far as the djs go, they will continue to be paid less and less and more dayparts will be automated and sound as mechanical as WCBS-FM's all night show or 90% of XM and Sirius's oldies programming. Don't ever think of these stations as oldies stations now or at anytime in the future. Don't even think of them as classic hits stations. Just think of them as repetitive, cheap and boring.
KLUV-FM Classic Hits 98.7 214-562-9870 www.kluv.com
KXKL-FM Classic Hits 105.1 303-832-5665 www.kool105.com
WOMC-FM Classic Hits 104.3 248-546-9600 www.womc.com
KRTH-FM Classic Hits 101.1 323-936-5784 www.kearth101.com
WCBS-FM Classic Hits 101.1 212-846-5101 www.wcbsfm.com
WOGL-FM Classic Hits 98.1 610-668-5900 www.wogl.com
KOOL-FM Classic Hits 94.5 602-956-9696 www.koolradio.com
KFRC-FM Classic Hits 106.9 415 392-1069 www.kfrc.com
What do all of these stations have in common? They were all once 50s and 60s oldies stations. They are not oldies stations anymore. They call themselves classic hits but, that is a bunch of crap. They don't even do a good job of playing hits from the 60s, 70s and 80s. What are these stations really? In 1960s terms they are middle of the road stations. In 1970s terms they are adult contemporary stations. They don't play all the hits
but, only play mostly mid tempo hits. They don't play anything with loud guitars, country cross over hits, anything extremely loud and black or anything else that is slightly unsafe, in their opinion, in anyway. Not only that, they only play between 500 and 1100 songs in rotation. We know that there are many more than 500-1100 hits in 30 years. If you are looking for any of these stations to vary from this in the future, forget it. They will never play 50s and 60s music again. They will never be exciting again. They will continue to be the hospital food of radio for the future and 5 years from now, they will not be playing any 60s music at all. The cutoff point will be about 1975. As far as the djs go, they will continue to be paid less and less and more dayparts will be automated and sound as mechanical as WCBS-FM's all night show or 90% of XM and Sirius's oldies programming. Don't ever think of these stations as oldies stations now or at anytime in the future. Don't even think of them as classic hits stations. Just think of them as repetitive, cheap and boring.
Boring, don't do a good job, whatever. Let's all watch how these stations perform on the Arbitron scoreboard before we throw them out. That will be the true test. I'll say this..if you think playing over 1000 songs is going to help the win, forget it. The songs most people want to hear via research would not spin often enough.
F
fang39
Guest
This thread is becoming more tedious by the minute! :
RADIO TRUTH said:
Radio is not in the museum business. The idea is not to play every song that charted 30 to 40 years ago. Songs that were hits are not necessarily hits now. The question radio asks listeners is "how much would you like to hear this song today?" It does not matter if the song was #1 decades ago... it matters if it has appeal now.
And all this is without getting into how songs got on the charts... for that I'll send you to have a little visit with Joe Isgro in the slammer or to read the book Hit Men, available at Amazon.com. In other words, anyone who programs based on 30-year-old charts is crazy.
1,100 is a huge number, probably unattainable if you are asking listeners what the want to hear.
DavidEduardo said:
This is exactly why internet radio exists today. Commercial radio has to appeal to both listeners AND advertisers. Face it, advertisers aren't in it to lose money and neither are the radio groups like CBS/Infinity, Cumulus, Cox, Cheap Channel and the rest. No matter the format, they are going to aim for the biggest bang for the target demographic.
In contrast, my own web stream rotates more than 10,000 tracks ranging from 1954 through 1989. This would be a disaster on terrestrial radio - think about the tune out with every generational gap when they hear a tune that they either don't know or don't like! My own format is not free from flaws, as I can track my own listener trends and see what songs are liked by most and disliked by others. A format like mine would never fly on terrestrial radio today.
All in all, I enjoy CBS-FM while in the car, but that obviously limits my daily exposure to it since I'm only listening while traveling between job sites.
Hasn't commercial radio ALWAYS had to appeal to both listeners and advertisers? I'll admit there's much more at stake now in terms of ratings/revenue. ($$$$ ) (PS-- can't help but laugh when I recall my first full time on air job in a medium market for $75 a week. no I did not work with Marconi or Armstrong!)
Clayton Douglas said:
Yes, but some people are under the impression that CBS-FM should go back to its former oldies format, which will never happen. They need to show earnings growth and bringing in a younger aged demo will help for the future.
Clayton Douglas said:
That reminds me when I thought I would let the part timers enjoy the Christmas holiday with their families and I did Christmas Eve and Christmas Day at the AM I engineered. Looking at my "on-air" paycheck at one-third the rate of my engineering services made me wonder how anybody could survive on that!
Clayton Douglas said:
PS---- I did not work with Marconi or Armstrong but I did work with Zacherle many years ago. John will likely outlive many of us.
Some people here seem to feel if jocks are not Ingram, Lujack, Landecker, Lit, etc, etc, ----- they don't deserve to make a living on air. ridiculous! Jocks all can't be that good but can still add to the personality of a station and help a station succeed. I still maintain many listeners prefer a live/local jock over voicetracking/satellite/ or certainly no jock/jockless. But sadly, these days, the first to be cut at stations are jocks as companies try to save themselves from past business errors.
As far as 50s and Pre-Beatles 60s oldies, there is still a viable place for them on local AMs hwo don't need to rely on Arbitrons and can build/sustain a loyal local following from the Oldies-Starved crowd.
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