-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
CBS-FM Promo on WFAN Today
- Thread starter DToTheJ
- Start date
A
Australian Whine
Guest
Maybe on some radio message board. Most of NYC doesn't know and could care less.DToTheJ said:
F
fang39
Guest
Australian Whine said:
Really? Again, just as when the original flip took place in '05, the news made the front page of the NYC newspapers--and at that point, it was still a rumor and hadn't been confirmed by corporate!
CBS is making good use of it's own resources by plugging the return of CBS-FM on the FAN. Likewise on Jack, they've been running a promo heralding the return of CBS-FM, while giving plugs to its other FM holdings, Fresh & K-Rock, along with the relocation of Jack on HD2.
A
Australian Whine
Guest
fang39 said:
Really? Even if they do see the headline, show me how they care enough to read the story. Same with promos. They may hear 'em, but it doesn't mean they care enough to take action.
I, for one, am damned glad to read that CBS-FM is coming back. I'm also enough of a realist to know that in the day to day of a vast majority of NYC'ers, some radio format change means nothing.
Maybe so. But for all that free press and publicity, with headlines bigger in the Daily News than some terrorists attacks and "radio board based "confirmation/rumor/conjecture/speculation as posted here first, I'd say someone in New York noticed or it was one hell of a slow news day. Same with other media "coverage" on other stations and TV, too.
It was enough to maybe force CBSs hand at issuing a press release first thing Monday morning.
Most may not care in the scheme of things, you're right. But since when did a radio station that potentially has the interest of 4 percent of the nation's biggest media market ever had this kind of splash? I'm just not sure that it was an "oldies/classic hits" crazed newspaper headline writer "fan" who came up with the "Oldies Rock on WCBS-FM" concept.
Better than some headlines seen in the press lately. I'll bet your station, if you have one, would have one word for such publicity and coverage:
"Priceless."
It was enough to maybe force CBSs hand at issuing a press release first thing Monday morning.
Most may not care in the scheme of things, you're right. But since when did a radio station that potentially has the interest of 4 percent of the nation's biggest media market ever had this kind of splash? I'm just not sure that it was an "oldies/classic hits" crazed newspaper headline writer "fan" who came up with the "Oldies Rock on WCBS-FM" concept.
Better than some headlines seen in the press lately. I'll bet your station, if you have one, would have one word for such publicity and coverage:
"Priceless."
C
chuckydoll
Guest
fang39 said:
CBS-FM to Jack happened with no warning to the public and only one hour notice to the airstaff. That it happened in such a manner was enough to merit the front page.
Jack to CBS-FM is taking place with plenty of advance notice. Trade publication Radio Business Report broke the story last week; Crain's New York Business picked it up. Once the story made Crain's print edition CBS Radio had no choice but to issue a press release.
The idea that "it was still a rumor" is a fantasy spread by those in the press who don't do their job properly. Business-oriented publications are not Drudge Report -- they do not report a story based on rumor.
As for all the cross-promotion? There's a phrase for that -- Corporate Synergy.
A
Australian Whine
Guest
oaktree said:
A point that only speaks to how lacking in news the Daily News truly is.
But no. You're right. Thursday at 1:01 p.m., Jesus himself will break through the clouds over New York City, holding a Sony Walkman to his ear and jammin' to the relaunch of CBS-FM. The earth will shake. The sun will melt. President Bush will speak and weep and pray. And we will all pause and sing hosannas to Dan Mason's holy name.
Perspective, people. It's just a radio station.
C
chuckydoll
Guest
As to format flips with plenty of notice ...
At least two of them are in New York.
77 WABC dropped pop music for talk at noon on May 10, 1982. The move to talk was first reported by the New York Times in late March.
Country station 1050/WHN became SportsRadio 1050/WFAN at 3 PM July 1, 1987. The format change was announced in late April. Coincidentally, WFAN just had its 20th anniversary and is now owned by CBS Radio.
DToTheJ said:
At least two of them are in New York.
77 WABC dropped pop music for talk at noon on May 10, 1982. The move to talk was first reported by the New York Times in late March.
Country station 1050/WHN became SportsRadio 1050/WFAN at 3 PM July 1, 1987. The format change was announced in late April. Coincidentally, WFAN just had its 20th anniversary and is now owned by CBS Radio.
- Status