WNTIRadio said:
Oh, you mean the same size playlist and the same personality approach that nearly every country station has had for thelast couple of decades? That's some discovery!
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Oh, you mean the same size playlist and the same personality approach that nearly every country station has had for thelast couple of decades? That's some discovery!
David, I was being facetious when I said that, I realize that it isn't my discovery! Obviously, it has worked for decades in all formats but has been carefully bean counted out of most of radio. Then the executives and the brain trust at the NAB can't figure out why audiences are disappearing from radio. It's not about the internet and iPods so much as taking away the kids as it is radio driving them away. People had plenty of records they could spin and plenty of other things to do, but the radio kept them engaged. That's rare these days with jockless "we play what we want" and minimal community involvement radio. CBS-FM does a great job in involving their audience in promotions, on-air calls, fun programming and the things that used to be second nature to radio. The NAB keeps going on this digital/HD Radio thing when 99.999% of non-radio geeks like us could give a rat's a** about it. It isn't about digital, it's about PROGRAMMING compelling CONTENT. The worst television show in HD will still fail, 1080p won't save bad writing as much as "HD Radio" will save bad programming.
Radio needs to remember its strengths: being able to be immediate, local and extremely portable and easy to use.
Living near NYC and tuning across the dial, after you rule out the Spanish language stations and the urban, there isn't a whole lot left to listen to for us suburban white guys. We don't have a country station here, and haven't since WYNY went all-guido, all the time in 1996. You give KTU 22 minutes, they'll give you a gold chain and a bottle of cologne....
Radio needs to remember its strengths: being able to be immediate, local and extremely portable and easy to use.
Living near NYC and tuning across the dial, after you rule out the Spanish language stations and the urban, there isn't a whole lot left to listen to for us suburban white guys. We don't have a country station here, and haven't since WYNY went all-guido, all the time in 1996. You give KTU 22 minutes, they'll give you a gold chain and a bottle of cologne....
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