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CBS getting an O&O in Atlanta as WUPA replaces WANF

I just have to say, this really sucks for CBS as a network. Ch. 46 has always been one of CBS's weakest affiliates since the first switch. Around the nearby region, CBS affiliates like WRDW/Augusta, WSPA/Spartanburg (Greenville), WTVY/Dothan, WBTV/Charlotte have long been some of the highest rated CBS affiliates in the nation.

CBS lost a lot of strong affiliates in the aftermath of the network shakeups of 1994-95. The fact that it was down overall during that time didn't help it either. ABC and NBC lost a few charter affiliates, too, but CBS suffered the most, by far. While it's a stronger network than it was 30 years ago, I'm not sure it has ever completely recovered.
 
CBS lost a lot of strong affiliates in the aftermath of the network shakeups of 1994-95. The fact that it was down overall during that time didn't help it either. ABC and NBC lost a few charter affiliates, too, but CBS suffered the most, by far. While it's a stronger network than it was 30 years ago, I'm not sure it has ever completely recovered.

One of the biggest reasons why CBS was hit the hardest was that the core of the New World stations were former owned by George Storer. He was on the board of CBS, and had a strong relationship with them, so much that he was able to affiliate most of his stations with the network (obviously, Ch. 39 in San Diego was left out). Add in a few more CBS stations once the Storer stations changed various times starting in the mid-80s, and gradually relaxing of ownership limits, and a portfolio of what were once some of CBS's top affiliates, now under completely different ownership, suddenly arranged to affiliate them with FOX. And, considering most of those were markets with only three commercial VHF affiliates, were forced to negotiate deals with weaker UHF stations. Some aired only an hour of news at 10/9PM, some had no news department at all. Some barely had viewers.
 
If you're answering me, I'm just referring to WWJ/CBS Detroit in general. They make heavy use of news video with voice-over, as opposed to prominent anchoring. I was reminded of Al Schottelkotte's news on WCPO Cincinnati back in the day.
I appreciate the reply.

You are completely correct that they make heavy use of news video with voiceover.

They put a rather bare bones product on the air, in my opinion. The original concept was to have dedicated reporters assigned to various "beats," mostly by geography as opposed to subject matter. That concept was abandoned, and also the total number of reporters working for the station seems lower today than prior to the original ND and prior GM being canned. As I noted earlier, they don't have anyone assigned to the State Capitol anymore, they've never had dedicated health, education, business or investigative reporters, etc.
 


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