artiemad said:
BORRRRINNG!!
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CBS makes a decision
- Thread starter artiemad
- Start date
BORRRRINNG!!
carolinaradio said:
Yes and No. I guess the Dickey's could pony up some cash, but The Dickey stations and Cumulus both count for market cap due to being Lew being president of Cumulus, and being the third largest share holder.
http://data.cnbc.com/quotes/CMLS/tab/8
How would a fair price be determined? If such a deal was cooked up, I would bet there would be a shareholder lawsuit if the price was anything less than insanely high, which I doubt the Dickey's would do. So legally a deal could be done but I doubt any such deal will happen unless LF sells 94.1 & 790 AM then there will have to be some kind of sale but not to the Dickey's but either a Volt trust or some else keeps the Dickey's and Cumulus under market cap.
A few things...
Aren't Cumulus and CBS supposed to be cooperating on sportstalk? Putting CBS Sports on 100.5 (which would be an upgrade from 680/93.7, albeit not as much as 92.9 would be) might be a win-win for both. CBS still has a (what once was and still close enough) full 100k FM to play with, Cumulus can keep TRG, and WFOM or WIFN gets an upgrade (to 680/93.7) to have two strong-signal sportstalkers in the city.
Alternatively, could Cumulus/Dickey put "guy talk" on 680/93.7, some sports programming/out of market games but something more akin to The 9-5-0 out of Houston? Cigar Dave and stuff like that? Keep Rude or swap Rude and TRG. Since 790 isn't going to go away (yet), this might prevent a sportstalk glut.
How about this idea for a flip: 92.9 Dave FM does the old "station goes retro" (e.g., Star 94 from about 20 years ago when they did it) April Fools trick next spring...and stays with the Classic Hits format after 4/1.
Aren't Cumulus and CBS supposed to be cooperating on sportstalk? Putting CBS Sports on 100.5 (which would be an upgrade from 680/93.7, albeit not as much as 92.9 would be) might be a win-win for both. CBS still has a (what once was and still close enough) full 100k FM to play with, Cumulus can keep TRG, and WFOM or WIFN gets an upgrade (to 680/93.7) to have two strong-signal sportstalkers in the city.
Alternatively, could Cumulus/Dickey put "guy talk" on 680/93.7, some sports programming/out of market games but something more akin to The 9-5-0 out of Houston? Cigar Dave and stuff like that? Keep Rude or swap Rude and TRG. Since 790 isn't going to go away (yet), this might prevent a sportstalk glut.
How about this idea for a flip: 92.9 Dave FM does the old "station goes retro" (e.g., Star 94 from about 20 years ago when they did it) April Fools trick next spring...and stays with the Classic Hits format after 4/1.
The 8/5 cap wouldn't come into play if Dickey and Cumulus swap stations among themselves, since the net number of stations wouldn't change. Dickey already has to count the Cumulus ATL stations and vice-versa for purposes of the 8/5 cap.secondchoice said:
There's probably no benefit in selling the station outright, if for no other reasons than to not have to deal with accusations that the transaction wasn't at arms' length. It wouldn't be that hard to do an equitable, arms' length revenue split or LMA instead.
Thanks for the insight. I agree that if both 92.9 and 100.5 went sports, that wouldn't exactly be cooperation.
Whatever the future holds for 92.9, I question whether it is Dave or not. Unless I missed something, the PD has been gone for a few weeks and there has been no indication that they are replacing him. I'm thinking they have something else planned for 92.9 and don't want to bother hiring an AAA PD. Who is programming the station? Somebody is doing something as the station tweaked the music right after he left (which is probably going to hurt them in July, because they were doing better with the older lean last month)...if they have plans for another format, they may be waiting to bring in a PD for whatever that may be.
If 92.9 went classic hits, I repeatedly see WOGL, WCBS, KRTH, etc. mentioned as examples for a sound, I've done it too. However, I think it'd be wiser to look to the south - Orlando - where CBS owns WOCL, SunnyFM. Orlando is younger than those cities, much like Atlanta, and that station puts a ton of emphasis on uptempo, harder rock, new wave, and 70s/80s than, say, CBS-FM. Not as many 60s played. Energy, tempo are key....they would put AGH or River to sleep. They go deeper in the 80s stuff than, say, CBS-FM. And it's doing well (6.1 June PPM). THAT is the classic hits sound Atlanta needs. WOCL struggled for the first couple of years they were on air, but CBS stayed the course, adopted the current sound, and after a lot of work the station is thriving. I think WiLD's lean blocks out an AMP-style CHR.
Whatever the future holds for 92.9, I question whether it is Dave or not. Unless I missed something, the PD has been gone for a few weeks and there has been no indication that they are replacing him. I'm thinking they have something else planned for 92.9 and don't want to bother hiring an AAA PD. Who is programming the station? Somebody is doing something as the station tweaked the music right after he left (which is probably going to hurt them in July, because they were doing better with the older lean last month)...if they have plans for another format, they may be waiting to bring in a PD for whatever that may be.
If 92.9 went classic hits, I repeatedly see WOGL, WCBS, KRTH, etc. mentioned as examples for a sound, I've done it too. However, I think it'd be wiser to look to the south - Orlando - where CBS owns WOCL, SunnyFM. Orlando is younger than those cities, much like Atlanta, and that station puts a ton of emphasis on uptempo, harder rock, new wave, and 70s/80s than, say, CBS-FM. Not as many 60s played. Energy, tempo are key....they would put AGH or River to sleep. They go deeper in the 80s stuff than, say, CBS-FM. And it's doing well (6.1 June PPM). THAT is the classic hits sound Atlanta needs. WOCL struggled for the first couple of years they were on air, but CBS stayed the course, adopted the current sound, and after a lot of work the station is thriving. I think WiLD's lean blocks out an AMP-style CHR.
BarryATL said:
What would be a fair amount?
They have hired a PD look for an announcement this week, like Tampa they will abandon music for spoken word. And like Tampa it will be sports talk. Book it Dano!carolinaradio said:
Well, if you ask a person that likes sports talk, especially CBS's sports brand, which will be heavily local like in Detroit and Boston, they must think the FM dial is getting pretty good. Let me guess, if oldies was in Atlanta, you'd be calling this the best radio market around?BRENT said:
Nothing from CBS about sports so far.
This is what I want to know about this that I thought of the other day. If 92.9 were to go sports, why didn't they get dibs on CBS Sports Radio instead of 680? I'm sure taking 92.9 sports would have been in discussion/planned when the network's announcement was made. CBS's 98.7 in Tampa Bay, which was mentioned earlier, is signing on around the time CBSSR is launching. It makes no sense to me that CBS wouldn't carry their own sports radio network on their own sports station (going by the rumors) in a top 10 market. It seems to me they would have already decided to take 92.9 sports talk when the network was announced and would have announced 92.9 would go sports at the same time. I'm sure CBS would rather have had it on FM.
This is what I want to know about this that I thought of the other day. If 92.9 were to go sports, why didn't they get dibs on CBS Sports Radio instead of 680? I'm sure taking 92.9 sports would have been in discussion/planned when the network's announcement was made. CBS's 98.7 in Tampa Bay, which was mentioned earlier, is signing on around the time CBSSR is launching. It makes no sense to me that CBS wouldn't carry their own sports radio network on their own sports station (going by the rumors) in a top 10 market. It seems to me they would have already decided to take 92.9 sports talk when the network was announced and would have announced 92.9 would go sports at the same time. I'm sure CBS would rather have had it on FM.
Agree, you could probably wait 3 months...amos said:
Doses anyone have an estimate of what 92.9 is billing monthly or annually? I am sure Dave is generating positive cash flow. By positive cash flow I mean paying all expenses: rents salaries, music fees etc, and covering their part of bank note, corporate overhead / liability, or cost of capitol charge from CBS. If they are but not covering depreciation, there could be a tax reason for not "maxing" out revenue wise the station if the station was privately held.* Of course CBS is a publicly held corporation, and CEO's are suppose to increase EBITDA (earnings before interest, taxes, depreciation, and amortization.)
My best guess is somebody important at CBS corporate in New York City must be happy with Dave's revenue or listens while they work via streaming.
* only an accountant, tax person or multiple station owner can really answer this. I do know not all tax situations at the same. I worked at a station that was "held back" then sold as part of a capitol gains, family trust, tax scheme.
My best guess is somebody important at CBS corporate in New York City must be happy with Dave's revenue or listens while they work via streaming.
* only an accountant, tax person or multiple station owner can really answer this. I do know not all tax situations at the same. I worked at a station that was "held back" then sold as part of a capitol gains, family trust, tax scheme.
This doesn't really answer your question, but I doubt Dave is low overhead, either - CBS is paying a full airstaff for the station. There's something that keeps the station alive.
Another sports comment: if The Fan could get on 100.5 somehow, I wonder if ESPN could stay on/return to 680, or maybe ESPN to 100.5 with TRG?
Another sports comment: if The Fan could get on 100.5 somehow, I wonder if ESPN could stay on/return to 680, or maybe ESPN to 100.5 with TRG?
When you consideration the surprising revenue flow of both 680 & 790 it's clear in a world of excuses about AM radio, that the right sales staff can make something work...well. If 92.9 does what every rumor believer says is a done deal, then what. Do they know how to sell it? The CBS Atlanta cluster has done an incredible job with V103 these many years. Such a good job they got a free pass for the miserable job on 92.9.
What we do know for sure here is, CBS has limited options simply because for decades now they've not done anything that lasted or proved successful with their music format. How many PD's, how many morning men, how many GM's have gone thru there since they flipped CHR for classic rock in the late 80s. It's got to be embarrassing.
What we do know for sure here is, CBS has limited options simply because for decades now they've not done anything that lasted or proved successful with their music format. How many PD's, how many morning men, how many GM's have gone thru there since they flipped CHR for classic rock in the late 80s. It's got to be embarrassing.
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