CBS New Radio App Ending

[TheBigA]

CBS News Radio is discontinuing it's app:

CBS News To Sunset Its Radio Division App - Radio Ink

CBS News Radio has announced the discontinuation of its standalone app taking effect July 31. Users are directed to the CBS News App.

radioink.com

The larger CBS News app will continue. My sense is that this is related to the advertising depression that has hit the media business. CBS News Radio is funded by its newscasts distributed by SkyView. CBS News Radio has already cut costs by letting go of a number of veteran staffers. This is another way of cutting costs and putting all resources in the air product.

 

[Y2kTheNewOldies]

CBS News Radio is discontinuing it's app:

CBS News To Sunset Its Radio Division App - Radio Ink

CBS News Radio has announced the discontinuation of its standalone app taking effect July 31. Users are directed to the CBS News App.

radioink.com

The larger CBS News app will continue. My sense is that this is related to the advertising depression that has hit the media business. CBS News Radio is funded by its newscasts distributed by SkyView. CBS News Radio has already cut costs by letting go of a number of veteran staffers. This is another way of cutting costs and putting all resources in the air product.

Never knew CBS News has a separate app for radio. In areas where Paramount own the CBS Affiliate it's the main CBS News app and Paramount+ app that get a lot of attention in promotions.

 

[Larry]

Another way to access the programming on CBS News Radio app is through the Audavy app. Their streaming programming usually consists of audio clips from CBS Mornings and CBS Evening News, hourly news updates with long forn programming on weekends such as Major Garrett’s podcast and nationally syndicated Jill on Money and Eye on Travel talk shows. I wonder if CBS is discontinuing this stream or if will still be part of Audacy app.

 

[TheBigA]

I wonder if CBS is discontinuing this stream or if will still be part of Audacy app.

That's a different service. The radio app was mainly radio reports.

 

[NewsStud]

Never knew CBS News has a separate app for radio

And therein lies the problems.

The app was centered on an automated stream of CBS News Radio produced content. Content that required manpower to produce.

The app was barely ever promoted. It was never included as part-and-parcel of CBS News' digital strategies, either to be presented to CBS' audience at-large or to advertisers/sponsors. It also found itself competing with the audio of CBSN, something the CBS brass was more enthusiastic about - because its video.

As staffing and resources at the radio network were hacked away it, the radio newsroom became less able to produce actual radio (or audio-first) products, settling for repackaging of the TV side's content. With the latest rounds of staffing cuts, less business being generated via affiliates, and the overall drop in the ad markets, producing material for an unsalable audio stream to which nobody even knows to listen is just a campfire of money.

 

[Kelly A]

Also one could argue that the demographic range of your typical CBS Radio News listener probably doesn't install specialized apps on their phone anyway.

 

[Larry]

That's a different service. The radio app was mainly radio reports.

Sorry but that’s not a different service. I listen to the app a lot, a few years ago it was mainly radio original programming, now on weekdays other than top of hour newscast, on half hour news brief and some 1 minute news features (Jill in Money, Eye in Travel, tech update, etc) most of the weekday app programming are audio clips from CBS Mornings and CBS Evening News.

 

[TheBigA]

Sorry but that’s not a different service.

Let us know if it's still there after 8/15

 

[Larry]

The CBS News Radio app is no longer operable. But the news the app streamed (mainly audio clips from CBS Tv news programming) is still airing on the Audacy app on their CBS News Radiio channel.