That's why I said "best case". I didn't say it was realistic.$67k monthly revenue is not nearly enough for break even.
You could say "Gregg." is right in one sense: it's not a cost problem. It's a revenue problem. The outcome, though, is the same.
That's why I said "best case". I didn't say it was realistic.$67k monthly revenue is not nearly enough for break even.
I get the feeling CBS wants nothing to do with radio. They see what happened to Audacy.They didn't announce it, but CBS News could satisfy its radio affiliates simply by making its existing TV newsfeeds and digital content available to radio.
If your sales people are not selling your inventory and it is expiring... need a better revenue management person to price this stuff.You could say "Gregg." is right in one sense: it's not a cost problem. It's a revenue problem. The outcome, though, is the same.
it's not a cost problem. It's a revenue problem. The outcome, though, is the same.
I get the feeling CBS wants nothing to do with radio. They see what happened to Audacy.
"Radio News? WTF is 'radio'?"
An entire generation has grown up with the internet. They're working in the media business right now. Most of them think that way.
I get the feeling CBS wants nothing to do with radio. They see what happened to Audacy.
Bari Weiss will be 42 years old next week. How do millennials perceive radio? Probably not something for the future.
We can also see why CBS is shutting down their radio news division in the mist of merging their operations with WB.
I haven't read every post in this thread so it might have already been covered, but I agree that listener-supported and ad-supported radio are two entirely different things.I don't see commercial radio utilizing NPR.
they used CNN, and continued to for years to even after FNC launchedAnd in 1994 I can remember when New World Communications flipped a bunch of their stations from NBC/ABC/CBS to Fox. Our local CBS station switched with left them with no CBS Evening News and they tried to do their own national newscast with the local anchors and it flopped big time. I think they dumped in in less then a year.
same people waiting for Local weather on the 8s on The Weather ChannelWhile this is a big story due to the longevity of the CBS radio network, how many people under 60-65 these days are actually "tuning in" at the top of the hour to hear network news on radio? Seems like most listeners won't even care if stations run a different network or none at all.
same people waiting for Local weather on the 8s on The Weather Channel
they were kids were consolidation beganBari Weiss will be 42 years old next week. How do millennials perceive radio? Probably not something for the future.
I am!While this is a big story due to the longevity of the CBS radio network, how many people under 60-65 these days are actually "tuning in" at the top of the hour to hear network news on radio? Seems like most listeners won't even care if stations run a different network or none at all.
if Rush Limbaugh was still alive, would he have moved to podcasting? he was probably the last radio starAn entire generation has grown up with the internet. They're working in the media business right now. Most of them think that way.
they used to be good during major storms, they were first to cover the Joplin tornado instead of the rest of mostly East Coast mediaI'm surprised anyone still watches TWC.
there's also apps for sports scores but ESPN still keeps the ticker other than MNF and CFP, even for US Open updates during SEC Football games on the SEC NetworkI'm surprised anyone still watches TWC.
There are websites (including NOAA) and apps for that now.
if Rush Limbaugh was still alive, would he have moved to podcasting?
A big problem with NPR setting up a commercial side hustle is their current affiliate base. Non-com affiliates pay a lot of money to broadcast NPR programming. And I don't think they'd be very happy with a commercial competitor airing NPR product, especially since affiliates are required to have a non-commercial license from the FCC.I don't see commercial radio utilizing NPR.
FOX either still says or used to always say " We report, you decide". It's always been an attempt to seperate the radio news cast from the conservative cable channel.
A big problem with NPR setting up a commercial side hustle is their current affiliate base.
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