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CBS Radio needs to flip 104.3 or 105.9

H

Hamp

Guest
It is obvious that CBS radio Chicago needs to flip 104.3 (Jack FM) or 105.9 (Free FM). Neither one is doing well in the market.
What about a new Urban AC to force Crawford's Soul 106.3 off of the airwaves? That station is utterly useless because you cannot get it well past the South Side of Chicago.
At least if CBS Radio were running it, there would actual competition for V-103. Also Love, Lust and Lies could be put on the new station as well. Get it off of 106.3, it is too weak of a signal.
 
CBS does need to flip both of them but not to an Urban AC format. Theyre is soul 106.3 and v 102.7. I was thinking of a active rock station or mayb another top-40 or ac station. (but kiss and the mix are in the market). Who knows?
 
alex4490 said:
CBS does need to flip both of them but not to an Urban AC format. Theyre is soul 106.3 and v 102.7. I was thinking of a active rock station or mayb another top-40 or ac station. (but kiss and the mix are in the market). Who knows?
Click to expand...

NEVER CHR with the way B96 is unless they decide to take B96 into a more urban/hip hop direction.
 
alex4490 said:
CBS does need to flip both of them but not to an Urban AC format. Theyre is soul 106.3 and v 102.7. I was thinking of a active rock station or mayb another top-40 or ac station. (but kiss and the mix are in the market). Who knows?
Click to expand...
I am saying Soul 106.3 is too weak of a signal, so CBS radio should figure out a way to force Crawford out of the format. Besides, New York has two full-powered Urban AC's, why can't Chicago?
Chicago has one of the highest populations of African-Americans outside of NYC.
 
I think WSRB covers exactly what it should be considering the southside, the south suburbs and northwest Indiana (Gary, etc) is where the highest percentage of African Americans in the market reside.

Plus I don't think CBS Radio would be able to do Urban AC as good as Soul 106.3
 
Jeremy Andrews said:
I think WSRB covers exactly what it should be considering the southside, the south suburbs and northwest Indiana (Gary, etc) is where the highest percentage of African Americans in the market reside.

Plus I don't think CBS Radio would be able to do Urban AC as good as Soul 106.3
Click to expand...
Sorry Jeremy, I am not feeling that. Not all African-Americans live on the south side of Chicago, we are everywhere in Chicagoland. EVERY lucrative format should have a FULL MARKET signal. If we continue with this race-baited signal crap then maybe we should have 101.9, the Mix, 93.9, The Lite and 93.1 XRT serve only the north and western suburbs.
Granted, certain formats may have a target audience, but you are going to have crossover appeal. Why do you think stations such as WGCI, B-96, Kiss, WNUA have such good numbers? They don't only appeal to target audiences, but crossovers as well.
When you place a signal to only reach a certain locale, the station will never reach its full potential.
 
Still doesn't mean CBS Radio would be able to program Urban AC better. I always found WSRB to be pretty good compared to a lot of the others I have heard.
 
Jeremy Andrews said:
Still doesn't mean CBS Radio would be able to program Urban AC better.
Click to expand...

Given the track record of CBS Radio in the past couple of years, I have my doubts. Too many wanna-be PDs in corporate positions playing PD and not enough true programming people making decisions.
 
Jeremy Andrews said:
Still doesn't mean CBS Radio would be able to program Urban AC better. I always found WSRB to be pretty good compared to a lot of the others I have heard.
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They may not necessarily do it better, but they will have the money to put into the format something Crawford Broadcasting doesn't have.
But I think if they (CBS RADIO) got a good programmer to do it, it may stand a chance.
 
Hamp said:
Sorry Jeremy, I am not feeling that. Not all African-Americans live on the south side of Chicago, we are everywhere in Chicagoland. EVERY lucrative format should have a FULL MARKET signal. If we continue with this race-baited signal crap then maybe we should have 101.9, the Mix, 93.9, The Lite and 93.1 XRT serve only the north and western suburbs.
Granted, certain formats may have a target audience, but you are going to have crossover appeal. Why do you think stations such as WGCI, B-96, Kiss, WNUA have such good numbers? They don't only appeal to target audiences, but crossovers as well.
When you place a signal to only reach a certain locale, the station will never reach its full potential.
Click to expand...
This is not a socialist country where the government decides what formats will be distributed among what metropolitan areas. Crawford didn't decide or determine the coverage area for 106.3 FM. The FCC did, and they did it with no regard to any format carried on that signal at the time.
 
LOVE-fm seems to be leaning towards a Urban format...they are playing more Urban artist (the more mainstream ones).

But we do needs another Urban AC it makes no sense to have only one....V103 has no real competiton. They look at WSRB's ratings and will not take it seriously..... If CBS was smart they need to flip to Urban AC.....
 
CBS should flip 104.3 to Young Country and attack themselves (US-99). Sooner or later, someone will -- US-99 has been winning by default for a very long time. If CBS flanks themselves, no one else will try, and they'll always own that market. Move SCR (sports programming) to 105.9, and go Spanish N/T on 670.
 
Its been tried with legendary WMAQ talent (remember Chicago's All New 94.7, KICKS COUNTRY!?)

I do. It was one of my favorite Chicago stations along with FM 100 (WPNT) and Oldies 104.3 (WJMK)

It became CD 94.7 less then 2 years later.
 
Oh yeah...I forgot about that little disaster. "Legendary WMAQ talent" was the problem. You don't do young country with "legendary" talent. You do it with young, fresh people. One of the best launches in Chicago in the last 25 years was Buddy Scott's original B-96. He didn't recycle any Chicago air talent ('cept for Biondi, which was a really weird, wacky, wonderful move). Totally fresh. I wonder about ZZN and what the idea is behind what they're doing (other than hanging on and trying to sell spot time until the Citadel deal goes). It's nuts -- oldies is a viable format for this market. Look at ZZN's #s doing with old, tired sounding Scott Shannon voice tracks and the local "legends" sounding, well, old. It would be great to see what that format would do with someone doing it really well -- a la Majic in Houston or KRTH L.A.
 
spanish news/talk hasn't done well in Chicago either.....wind 560 did it for a few years with competition from radio unica which was on 820 for a while before moving to 950. After WIND'S format flip, the talk went to the former "La X" at 1200. Neither station has been able to pull any numbers...WIND's numbers were worse as a talk station than they were as a music station playing regional mexican
 
I think Urban AC on 104.3 would be the way to go. Force 106.3 out of its current format.
 
Hamp said:
I think Urban AC on 104.3 would be the way to go. Force 106.3 out of its current format.
Click to expand...

What would the benifit of that be? 106.3 is WAY better then what CBS Radio would probably do with 104.3
 
Jeremy Andrews said:
Hamp said:
I think Urban AC on 104.3 would be the way to go. Force 106.3 out of its current format.
Click to expand...

What would the benifit of that be? 106.3 is WAY better then what CBS Radio would probably do with 104.3
Click to expand...

It would be quite easy for 104.3 to do to go against 106.3. This is how they could do it....

First off, operations management would have to take a "hands off" approach to the programming staff...
1) Get a programmer FROM Chicago, who GREW UP in Chicago (in the 1980s)..
2) Get a (URBAN) club DJ as a Music Director...
3) Get LOCAL talent - A few VETS and some up and comers
4) Give them PARTIAL creative control (i.e. allow them to pick 3 songs per hour to play on their show).

5) Let them put their mark on their show...

6) Sit back and watch the ratings soar.....
 
Jeremy Andrews said:
Hamp said:
I think Urban AC on 104.3 would be the way to go. Force 106.3 out of its current format.
Click to expand...

What would the benifit of that be? 106.3 is WAY better then what CBS Radio would probably do with 104.3
Click to expand...
The benefit would be ALL of Chicagoland could actually pick up the signal.
 
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