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CBS Radio To Purchase 107.9 FM, Challenge WTOP

Well I hope WNEW will make inroads. But they will have to air promos on WUSA 9 the CBS affiliate in DC to make WNEW rise in the ratings.
 
WNEW can also benefit from cross-promotion on its own sister stations, as well - then again, with CBS' stations getting subpar ratings in DC, they can use all the help they can get from spots on any area TV station.
 
I just find that while DC is a political place, there is only so much news that can be reported in a day before it becomes talk radio, which is pretty much where WMAL leans now. WTOP does a great job with the news, and WNEW in my opinion just does the same thing.

I still don't think we will see anything on 107.9. It'd be a waste of a marginal signal anyway.
 
nocomradio said:
I still don't think we will see anything on 107.9. It'd be a waste of a marginal signal anyway.
Click to expand...

Considering where 107.9's signal is strong and where it fails, I still don't understand why it's not a part of CBS Radio's Baltimore cluster, rather than its DC one. It's marginal as a DC signal, but perfectly good as a Baltimore one.
 
As far as I know, 107.9 is still licensed to Annapolis.

Meanwhile, a WRNR based in Annapolis makes the Baltimore ratings book - Washington, not so much. I see your argument.
 
Perhaps CBS will use the Annapolis signal to reach the Baltimore Market and build a Baltimore News Bureau. CBS already has nice Baltimore facilities. There is no fulltime Baltimore All News Outlet?
 
Well, WBAL qualifies as a "most-news" outlet in Baltimore. They've actually increased their hours of all-news programming after Ron Smith died.

The whole point of CBS deciding to go with 99.1 for their news station is because it supposedly has a great reach into both Baltimore and D.C. proper. If they wanted to use both 99.1 and 107.9 for their news station, they would have simply set El Zol (pardon the pun) once the purchase from Family Stations was completed.
 
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