bamatide said:
With all respect.. I think you are clueless.
If you directed that comment at me, you clearly did not read what I posted. I was not suggesting that CBS stream US ads outside of the US. In fact, I was suggesting exactly the opposite.
Since the technology exists to stream US ads only to the US, they could also stream European ads only to select countries in Europe. However, the demand for European ads would have to exist first. I was trying to tell the people in Europe who are upset over not being able to hear their favorite stations that their best hope for hearing those favorite stations again was for enough European companies to buy ads to air only in Europe on CBS stations' streams. CBS will listen to money. While there's probably not enough demand for that to happen anytime soon, it's more likely than CBS suddenly becoming altruistic and throwing money away just for the sake of others' enjoyment.
By the way, something else I've noticed is that CBS stations, including AOL and Yahoo! stations, will now sleep after streaming one hour. So, each hour, you must mouse over the player, or the station will stop. Clearly, they're trying to curtail royalty and bandwidth costs inside the US as well. I don't know what it's like now, but I remember, even after the first royalty decision, bandwidth used to be substantially more expensive than performance royalties. Granted, this was in a small market with only one bandwidth provider, but a group I worked for from 2001-04 had seven stations and bandwidth costs of $7,000/month. Our streaming provider paid the bandwidth cost in exchange for barter spots, both over the air and over our stream, plus banner ads on the streaming player. Music royalty costs were nowhere near that!