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CBS Rumored to Be in Talks to Buy 106.7

bringbackradio said:
i don't see how corporate cluster strength has to revolve around how many stations in it.
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It doesn't. It revolves around how many SUCCESSFUL stations in it. CBS has one successful station, one moderate station, and one doorstop. They also don't own a TV in Atlanta. So their entire cluster staff supports one and a half stations. That's not very efficient.
 
TheBigA said:
bringbackradio said:
i don't see how corporate cluster strength has to revolve around how many stations in it.
Click to expand...

It doesn't. It revolves around how many SUCCESSFUL stations in it. CBS has one successful station, one moderate station, and one doorstop. They also don't own a TV in Atlanta. So their entire cluster staff supports one and a half stations. That's not very efficient.
Click to expand...

They actually do own a TV station in Atlanta, WUPA-TV (CW69).
 
Maybe its a 3 way deal? Cumulus buys the LFM Cluster and spins off 790 and 106.7 to CBS for cash which would fund a good portion of the Star 94 piece. Cumulus is not going to operate two am sports radio stations with full staffs and it is really senseless to kill it off as I believe that the Zone is still profitable.

What's in it for CBS is two additional properties to sell advertising on both going after a key male demo. They are the leader in All-News formats and I am sure they would love to get 106.7 under their umbrella.

The Zone comes with established talent and sports properties that they need to be a player in Sports talk and nothing is hotter right now and the foreseeable future than the Falcons. Not sure how long they hold the GT rights but for now that comes along with the deal also.

Install Mayhem as the morning team. Move CJ over as the third mic on Ryan Cameron's show. Shuffle some talent around for 2 mid-day afternoon shows and run Archer and Bell from 3 - 7 which makes more sense when not dealing with a signal that is full power 24/7.

Move CBS Syndicated programming to 790 the Zone. Eventually they will want clearance in this market and they seem committed to not put it on 92.9.

Clear Channel wins also as the ESPN syndicated program makes a nice fit on WGST.

Brent complaints start in 5, 4, 3, 2,......
 
RTibbs said:
Maybe its a 3 way deal? Cumulus buys the LFM Cluster and spins off 790 and 106.7 to CBS for cash which would fund a good portion of the Star 94 piece. Cumulus is not going to operate two am sports radio stations with full staffs and it is really senseless to kill it off as I believe that the Zone is still profitable.

What's in it for CBS is two additional properties to sell advertising on both going after a key male demo. They are the leader in All-News formats and I am sure they would love to get 106.7 under their umbrella.

The Zone comes with established talent and sports properties that they need to be a player in Sports talk and nothing is hotter right now and the foreseeable future than the Falcons. Not sure how long they hold the GT rights but for now that comes along with the deal also.

Install Mayhem as the morning team. Move CJ over as the third mic on Ryan Cameron's show. Shuffle some talent around for 2 mid-day afternoon shows and run Archer and Bell from 3 - 7 which makes more sense when not dealing with a signal that is full power 24/7.

Move CBS Syndicated programming to 790 the Zone. Eventually they will want clearance in this market and they seem committed to not put it on 92.9.

Clear Channel wins also as the ESPN syndicated program makes a nice fit on WGST.

Brent complaints start in 5, 4, 3, 2,......
Click to expand...

Why would CBS help Cumulus? IMHO CBS would be smart to buy 94.1 and 790. 790 goes oldies.
 
106.7FM going to CBS? Sounds alright to me. That would mean that some of the news staffers at WAOK would be able to finally get some face time on the mic if 106.7 becomes a part of the cluster. Also it would make sense V-103, WAOK and "All News 106.7" would able to collaborate and provide a strong news product for the urban audience and mainstream audience so it is a win-win.
 
RTibbs said:
Maybe its a 3 way deal? Cumulus buys the LFM Cluster and spins off 790 and 106.7 to CBS for cash which would fund a good portion of the Star 94 piece. Cumulus is not going to operate two am sports radio stations with full staffs and it is really senseless to kill it off as I believe that the Zone is still profitable.

What's in it for CBS is two additional properties to sell advertising on both going after a key male demo. They are the leader in All-News formats and I am sure they would love to get 106.7 under their umbrella.

The Zone comes with established talent and sports properties that they need to be a player in Sports talk and nothing is hotter right now and the foreseeable future than the Falcons. Not sure how long they hold the GT rights but for now that comes along with the deal also.

Install Mayhem as the morning team. Move CJ over as the third mic on Ryan Cameron's show. Shuffle some talent around for 2 mid-day afternoon shows and run Archer and Bell from 3 - 7 which makes more sense when not dealing with a signal that is full power 24/7.

Move CBS Syndicated programming to 790 the Zone. Eventually they will want clearance in this market and they seem committed to not put it on 92.9.

Clear Channel wins also as the ESPN syndicated program makes a nice fit on WGST.

Brent complaints start in 5, 4, 3, 2,......
Click to expand...

Sorry to disappoint you, but I really could care less what happens is this radio wasteland anymore.
 
I don't think there is much substance to CBS acquiring AN106.

And what would happen to the much touted (but rarely utilized) connection betwen SB and CBS Radio?
 
Keep in mind some of this speculation was fueled by a meeting with Rick Caffey, Paul O'Malley and John Dickey. I don't thank any of these men would have anything to do with the station being sold. Unless a sale is pending and they were discussing a temporary LMA or a transition, I would bet, as someone said above, that the meeting was about some kind of content sharing.
 
TheBigA said:
secondchoice said:
Why would CBS help Cumulus?
Click to expand...

They're partners in the CBS Sports Network. IMHO, that could be what this meeting was about.
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I did not mean the CBS Sports Network, I was talking about CBS coming up with the cash for Cumulus to buy 94.1 and 790 by buying 106.7.

I am sure this is perfectly legal but before deregulation, I seriously doubt two competing broadcasters would be allowed to "cooperate" with out someone bring up "collusion".
 
secondchoice said:
I am sure this is perfectly legal but before deregulation, I seriously doubt two competing broadcasters would be allowed to "cooperate" with out someone bring up "collusion".
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Really? This was a pretty common practice even before deregulation. In fact, had deregulation not happened, you would have seen a lot more co-operation between radio competitors. Collusion would only happen if the two agreed to set ad rates. Even if they did, there's still a lot of other OTA competition in the market.
 
Mike_Rafone said:
I don't think there is much substance to CBS acquiring AN106.

And what would happen to the much touted (but rarely utilized) connection betwen SB and CBS Radio?
Click to expand...

CBS Radio Network would stay with WSB. Just like Washington, DC. CBS owns WNEW All News 99.1 but the CBS Radio Network is still with WTOP. WTOP has much higher ratings and is more valuable to the network. WNEW is an affiliate of ABC Radio Network. Basically, AN106.7 would remain the same unless WSB decided to dump CBS Radio Network.
 
unless WSB decided to dump CBS Radio Network
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They make so very little use of the affiliation anyway, not carrying the hourly news, just some feature sound bites and a few actualities in "MORNING NEWS." Aren't they really just blocking it from going to anyone else, as a hedge against needing a network for major breaking story (like Newtown) since they no longer have "the cozies" with CNN.
 
Mike_Rafone said:
unless WSB decided to dump CBS Radio Network
Click to expand...

They make so very little use of the affiliation anyway, not carrying the hourly news, just some feature sound bites and a few actualities in "MORNING NEWS." Aren't they really just blocking it from going to anyone else, as a hedge against needing a network for major breaking story (like Newtown) since they no longer have "the cozies" with CNN.
Click to expand...

I'm not sure network affiliations have to be exclusive anymore. AM 1690, which is licensed to Avondale Estates, carries CBS Radio too.
 
Anybody catch what was left out of all this speculation?

The current staffers on the edge of their seats at AN106.

Many of these felt rescued from CNN Radio going under to have a job. And after doing as they were told (assuming there was some uncertainty about how to do this format) they sit on Christmas eve anxious, distracted, and wondering if the last 6 months mattered, and if there is reason to hope 2013 doesn't mean "laid off" again.

Let's hope if a change is made, throwing all the staff out with the trash, isn't part of the plan.
 
I hear that word from Cumulus is there is no truth to the CBS/AN106.7 rumor. However, this is radio, so nobody's word is ever final.
 
BarryATL said:
I hear that word from Cumulus is there is no truth to the CBS/AN106.7 rumor. However, this is radio, so nobody's word is ever final.
Click to expand...

I still can't imagine Cumulus selling an FM signal in this market unless the LFM rumor were true, and there's been no indication as of late that that's been going anywhere. Jerry is sometimes right, but in this case, it might be a false alarm resulting from the meeting among O'Malley, Caffey and John Dickey. But as Barry said, you never know.
 
If it doesn't come to fruition then that sucks. CBS Radio's Atlanta cluster is one of the few clusters that I have actual respect for its management because its dedication to quality programming on its few stations.
 
Today's Jerry Del Colliano Rumor About 106.7

Last week, Jerry Del Colliano wrote that Cumulus was rumored to be selling 106.7 to CBS. This was based on a meeting among Paul O'Malley, Rick Caffey and John Dickey.

Today, Del Colliano is saying that Paul O'Malley has called a mandatory staff meeting for 10AM this morning and may announce a format change for 106.7.

Who knows what's really going on? At least Jerry keeps things interesting.
 
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