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iloveradio93173
Guest
Other than Philadelphia & Baltimore. What other major cities does CBS broadcast 24 hours in? Where are they expected to be...Tiki Barber, Rome, Gottlieb?
umfan said:They're pulling a 0.7 share in Detroit on a weak AM signal (1270AM). This is about what the talk radio format that was dropped was pulling. There's been a steady improvement since the format debuted. This is likely to improve as the station carries Tigers games when they can't be aired on the FM Sports Talker due to conflicts.
umfan said:No doubt local is probably most important in sports.
CBS Sports Radio was created to sell national ads, parse out the most popular content (read: Jim Rome) to strong affiliates and clear the rest on weak AMs in all major markets. It allows them to leverage radio station assets for content prodcued in house.
It seems to be a sound business strategy even if it isn't great radio.
I like much of what they have. Not a Ferrall fan though.