Interesting article. I disagree with his point about the Telecom Act of 1996. To understand that Act, you need to study radio in the ten years before it. What happened then is the FCC changed its focus from being a regulatory agency to being a source of revenue for the government. That happened with the Reagan revolution. So the FCC over-licensed the spectrum, adding more competing stations to local markets, making it impossible for individually owned stations to make money. That's why a bunch of heritage companies, like NBC, GE, and several insurance companies, got out of the radio business in the 80s. The 96 Act was an attempt to correct the mistakes made by the FCC in the 80s. So yes, that changed the focus of radio, but the focus had to change because the FCC changed the playing field. It was impossible for radio to operate the way it had before 1985.
"Radio was interesting to locals because it was locally run and programmed. Now all the money has to go back to a corporate entity. No innovation is taking place."
This is actually completely untrue. We think of the 1930s as the Golden Age of Radio. The programming that made it Golden was nationally programmed network shows. If you look at radio in the 80s, most of the music was major nationally-known acts, programmed by national consultants and national music charts. So it really wasn't as local as people thought. Today, some of the money goes to the corporate entity, but that was the case in the 80s when you had lots of groups owning radio stations. That hasn't changed. As far as innovation, you need money to innovate. Local stations don't have the kind of money or resources to innovate. That's why they drew on syndicators and national program companies like news networks. Today, the big radio groups own their own syndication companies. The size of the platform has a lot to do with innovation. It takes a company the size of iHeart to compete with Pandora. A mom & pop in Fargo isn't going to do it. Any innovation with AM-FM has to be approved by the FCC, so that's where the hold-up is. The FCC approved HD Radio, but is opposed to digital radio. They won't approve any innovation that will make AM-FM competitive.
CBS was doing a lot of innovation with Radio.com and other new ideas. But being owned by a TV company was holding it back. The IPO will free CBS Radio up to seek out new businesses beyond transmitters and towers, and grow their platform into something that will compete in the new world of audio entertainment.