newsmark said:Joseph_Gallant said:CBS allows owned-and-operated stations to run one minute per hour (more during "local" program periods) of promotional announcements, but on cable systems, cable operators can use those spots to sell to local advertisers on a town-by-town basis (or maybe four or five small towns together), and not on a full-market basis to avoid competing with the spots sold for the full market.
I see why you'd come up with this. But it really makes things more complex--especially for the non-O&O CBS stations, for which CBS does NOT do the negotiating Suddenly they're stuck with more network promos--and less program content per hour.
CBS's bottom line actually gets much worse under this scenario. Not only do they not get the higher retrans fees... they have to give up some of their commercial time for the cable split.
But the thing all broadcast networks and TV stations forget is that this is EXACTLY how it works in the cable network world, which is a big part of why the network charges for transmission by the cable companies.