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CBS

M

MsMusicRadio

Guest
Seems like CBS has been very successful with this format. Why are they backing off now? Shutting down KFRC and cutting staff at WRBQ. Will WCBS and WOGL be next? Thoughts
 
I can't speak to WRBQ - I suspect cuts there could just be due to the poor economy, and the prospect for leaner times ahead. Most radio corporations are cutting costs, aren't they?

As for KFRC - the newest version had been on the air for a little more than a year (I think), and it never caught on. It was poorly executed...CBS didn't put much effort into it, the jocks were allowed very little air-time. Though the morning show was headed by a great veteran KFRC jock (Dave Sholin), he was never a morning personality before, and it showed. Same thing with his partner - Celeste Perry - formerly a great midday DJ.

The whole thing never gelled, and the ratings never improved significantly from the initial poor showing. Compared to WCBS or KRTH, it was a very weak station.

It was also on a new frequency (it had been a religious station for a couple decades), so listeners may have had a hard time finding it.
 
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