1069_KIFR said:
Why doesn't anyone ever say, "CBS 5, Eyewitness News"?
Reporters and Anchors only say, "CBS 5".
Why even bother calling it Eyewitness News?
I've wondered that too - all the other stations have dropped the flashy titles ("NewsCenter, Action News, NewsScene, etc.). I recall that when KPIX was doing the early prime schedule in the 90s, they changed the name to "KPIX 5 News at 10:00" (or 6:00), partially to publicize KPIX radio. But when both those fiascos were over, they went back to "Eyewitness News." bucking the trend.