CBSFM ARE ADDING THE 50'S!!

[prescott]

THEY PLAYED JAILHOUSE ROCK,ROCK AROUND THE CLOCK AND JOHNNY B.GOODE TODAY...MORE TO COME I HEAR!!

 

[NJListener]

Yippeeeeeeeeeeeeeeeee Let the nay-sayers eat crow, especially that Cat dude. I knew they would give the listeners what they wanted. They had a wait and see attitude and wisdom prevailed. I had phoned them last week to comment about missing the 50's they told me "give us some time". Now the celebration is complete.

 

[disney fanatic]

I'm glad that CBS-FM is playing 50's music right now. I love 50's music during the last few years and it was so good. I bet my 2 cents for that one. I missed "Cool 92.9" in the Hudson Valley area when it was oldies during the last few months. I hope CBS-FM will do a fine job bringing some 50's songs to the mix. This ain't Norm N. Nite's "Heart of Rock & Roll", I hope they should bring back those specialty shows that CBS-FM had for the last two years. Bring back Norm N. Nite!

 

[4dude]

VERY G00D!!!!!!!!!!!

 

[nycdavey]

Uh, I hate to rain on the parade here, but the 50s music is only being played this weekend. It's specialty programming designed to make fans of that era's music happy, but nothing more.

 

[SuperRadioFan]

Uh, I hate to rain on the parade here, but the 50s music is only being played this weekend. It's specialty programming designed to make fans of that era's music happy, but nothing more.

Uhh they played the FULL version of "Shout" a few days ago as well as a few other nuggets. Care to explain that?

 

[nycdavey]

Uhh, yeah....they're sprinkling in select cuts from the 50s into the regular rotation. But if one were to read this thread they would think that the station has brought back the 50s in full force or changed formats. Not the case.

 

[menotti1]

Just a sprinkle of the 50's ICON songs,that most folks love and remember..actually some may not remember, i did testing on some and folks thought early to mid 60's.Go figure, hell i was amused....

 

[Barry45RPM]

Even without the '50s, there is a wealth of music from 1960 to the Beatles to sprinkle in that would satisfy the older listeners without "driving away" your coveted Youth Demo from the station. I say give them some time. Music from "the 60s, 70s AND now the 80s " is NOT only The Beatles plus tunes from 1968 to 1985!

Bob Shannon said in a "Snotty Jack" voice today: "We're CBS-FM... Playing What YOU Want."

 

[jamjimaria]

Even without the '50s, there is a wealth of music from 1960 to the Beatles to sprinkle in that would satisfy the older listeners without "driving away" your coveted Youth Demo from the station. I say give them some time. Music from "the 60s, 70s AND now the 80s " is NOT only The Beatles plus tunes from 1968 to 1985!

Bob Shannon said in a "Snotty Jack" voice today: "We're CBS-FM... Playing What YOU Want."

Way to go Bob!

 

[John Waywoods]

I want to hear good old 30s. ;D

 

[NJListener]

Listen, Don't all be shy about voicing your opinion. Give them a call, they are welcoming it. Their 800 number's first option is to "please add your comments" If you'd like to hear more 50's early 60's less 80's tell them. They aren't mind readers They need to know WHO their target audience is and what they want to hear. So, please take 1 (ONE) minute from your day and call.



1-800-367-1011 or drop Brian Thomas an e-mail :-*

 

[htowler]

CBS FM can use 50's but NOT as heavy as it was before A song from right at 1950 Will br 60 Years old in 3 more years That would make the Listener of that Song when it came out be about 13 at thier YOUNGEST THEN That Same Listener would be over 70 now! Kinda out of the Demo.

 

[htowler]

Even without the '50s, there is a wealth of music from 1960 to the Beatles to sprinkle in that would satisfy the older listeners without "driving away" your coveted Youth Demo from the station. I say give them some time. Music from "the 60s, 70s AND now the 80s " is NOT only The Beatles plus tunes from 1968 to 1985!

Bob Shannon said in a "Snotty Jack" voice today: "We're CBS-FM... Playing What YOU Want."

Oh PLEASE Tell me someone got that Captured!

 

[Yeziknoradio]

I want to hear good old 30s. ;D

The roaring twenties and dirty thirties music are found on public radio? No?
Community radio perhaps?

 

[OldiesCat]

CBS FM can use 50's but NOT as heavy as it was before A song from right at 1950 Will br 60 Years old in 3 more years That would make the Listener of that Song when it came out be about 13 at thier YOUNGEST THEN That Same Listener would be over 70 now! Kinda out of the Demo.

Those protesting the loudest don't care about that. To them (radio people, not regular radio listeners), it's all about hanging on to the past. To them, CBS-FM's ability to generate 25-54 ratings and the accompanying revenue should have absolutely no influence on what they play (DOH!). All they want is their good old CBS-FM from 25 years ago back, playing Elvis and Da Doo Ron Ron every 10 minutes (this way, they won't feel like people their age are becoming insignificant to the radio industry and to advertisers, which is, of course, hogwash).

 

[vchimpanzee]

Uh, I hate to rain on the parade here, but the 50s music is only being played this weekend. It's specialty programming designed to make fans of that era's music happy, but nothing more.

Uhh they played the FULL version of "Shout" a few days ago as well as a few other nuggets. Care to explain that?

I should mention that this song was on the Jack station where I live. It may still be.

 

[barnaby_wilde]

Yep, Oldies Cat, that's me! I don't care about the targeted demographic that appears to be the only source of revenue for radio. Except I am not in New York, and I don't want to hear the same songs every 10 minutes, or every day, for that matter. I am not hanging on to the past. I am aware of current events and current social, political and economic issues. However, I do want to hear broadcast radio provide me with the songs of the 1955-79 era (approximate equal doses of each 5 year period) with local personalities. Whether I recognize every song is not important, but I expect to know most of them.

And, I am upset that people my age (56) are considered insignificant to the radio industry and to advertisers. I don't know who the marketing gurus are who identify age groups and what they are likely to buy, but I'm not in the market for a personal mobility vehicle, depends undergarments, or poligrip. Except for the poligrip, even my parents aren't in the market for those items! I buy most of the same things as my children (food, cars, running shoes, hardware and tools, electronics, etc.), and probably spend more dining out and on auto care supplies than they do. I also bet that I spend more time listening to music than they do. Unfortunately, it must come from my own collection instead of radio. Begrudgingly, I surrender the local time, weather, news, traffic, and entertaining personalities that radio used to provide me to keep listening to the music I like. I really miss that kind of information and entertainment, but I refuse to listen to other formats (light rock, AC, country, classic hits, talk, and classic rock).

I know that all the studies you and others have cited consider that 55 plus folks have been written off the radio market. It's just business. But it still just boggles my mind that the sheer numbers of baby boomers are not significant enough to support at least one music station of that kind in a radio market. I see way too many active and prosperous individuals in this age group. Perhaps the others have adapted to other formats, but I sure wish radio had a baby boomers boombox in my town, and it sounds like a lot of others do too. But, hey, although I may whine, I am a realist. Every Miss America candidate wants world peace and we don't have that either.

 

[OldiesCat]

Yep, Oldies Cat, that's me! I don't care about the targeted demographic that appears to be the only source of revenue for radio. Except I am not in New York, and I don't want to hear the same songs every 10 minutes, or every day, for that matter. I am not hanging on to the past. I am aware of current events and current social, political and economic issues. However, I do want to hear broadcast radio provide me with the songs of the 1955-79 era (approximate equal doses of each 5 year period) with local personalities. Whether I recognize every song is not important, but I expect to know most of them.

And, I am upset that people my age (56) are considered insignificant to the radio industry and to advertisers. I don't know who the marketing gurus are who identify age groups and what they are likely to buy, but I'm not in the market for a personal mobility vehicle, depends undergarments, or poligrip. Except for the poligrip, even my parents aren't in the market for those items! I buy most of the same things as my children (food, cars, running shoes, hardware and tools, electronics, etc.), and probably spend more dining out and on auto care supplies than they do. I also bet that I spend more time listening to music than they do. Unfortunately, it must come from my own collection instead of radio. Begrudgingly, I surrender the local time, weather, news, traffic, and entertaining personalities that radio used to provide me to keep listening to the music I like. I really miss that kind of information and entertainment, but I refuse to listen to other formats (light rock, AC, country, classic hits, talk, and classic rock).

I know that all the studies you and others have cited consider that 55 plus folks have been written off the radio market. It's just business. But it still just boggles my mind that the sheer numbers of baby boomers are not significant enough to support at least one music station of that kind in a radio market. I see way too many active and prosperous individuals in this age group. Perhaps the others have adapted to other formats, but I sure wish radio had a baby boomers boombox in my town, and it sounds like a lot of others do too. But, hey, although I may whine, I am a realist. Every Miss America candidate wants world peace and we don't have that either.

You are not stating our point correctly. 55+ folks haven't been written off by radio; it's the ADVERTISERS who aren't using radio to target 55+ and it's not even close to being the same thing. If advertisers were using radio to target 55+ consumers, you'd have all sorts of formats doing the same (and, by the way, this is understanding that MOST 55+ RADIO LISTENERS never made Oldies their #1 format- that is a false assumption, understanding that many 55+ listen to AC, country, N/T, jazz and a handful of other formats, Oldies being one of them).

We IN the radio business have choices and one of those involves the choice of hanging on to what WAS or being an important, contributing part of what IS and what will be. Personally, I think it sucks that the prime 25-54 demo cell has not progressed to 35-64. But, again, if I spend all my time dealing with what "should be" I'm going to be in a world of hurt. See, when you're in the trenches, you HAVE TO care about demographics and revenue. That's the BUSINESS part of the show business industry we chose to be in. Successful radio isn't and never has been all about the SHOW.

Deal with what IS and you have a much better shot at staying in radio and being successful.