The battle for your subscription dollars is heating up as Disney+ and more jump into the world of streaming. Not to be out done CBS All Access is doubling down by adding more children’s programming.
“Based on the age and demographics of our subscriber base, with an average age of 44, we see a significant opportunity to invest in children’s programming and provide even more value for subscribers with new originals and a world-class library of programming, specifically catered to our subscribers’ children,” said Marc DeBevoise, President and COO, CBS Interactive. “We have already acquired two originals and look forward to adding even more prior to launch to further expand our children’s library. This is the latest addition to our expanding content offering at CBS All Access, following our recently announced plans to further diversify our original programming with documentary and unscripted content in addition to our growing roster of flagship series like STAR TREK: DISCOVERY, THE GOOD FIGHT and THE TWILIGHT ZONE.”