WTNT hits rock bottom, WWRC no-shows again. Is this the plan? How long will Clear Channel tolerate this nonsense?
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CC DC talk cluster
- Thread starter ajhenderson
- Start date
> WTNT hits rock bottom, WWRC no-shows again. Is this the
> plan? How long will Clear Channel tolerate this nonsense?
Not entirely their fault, as these are not the best signals in the market, especially 1260. The ever-sprawling DC metro doesn't help either.
Makes you wonder if the rumored FM Talk station CC is launching will end up here. That's pretty much the only way they can compete against WMAL.
> plan? How long will Clear Channel tolerate this nonsense?
Not entirely their fault, as these are not the best signals in the market, especially 1260. The ever-sprawling DC metro doesn't help either.
Makes you wonder if the rumored FM Talk station CC is launching will end up here. That's pretty much the only way they can compete against WMAL.
> Not entirely their fault, as these are not the best signals
> in the market, especially 1260. The ever-sprawling DC metro
> doesn't help either.
In a market where the 50,000 watt *all-news* station needs to employ two FM relays (and a small AM) to reach the entire market, it's no surprise these dog signals are getting dog ratings.
1260, in particular, is - signal-wise - a non-factor in nearly all of Northern Virginia, home of the bulk of the region's growth.
630 and 980 are basically the only two full-market AMs in DC. And even THEY have some fringe area signal problems.
-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
> in the market, especially 1260. The ever-sprawling DC metro
> doesn't help either.
In a market where the 50,000 watt *all-news* station needs to employ two FM relays (and a small AM) to reach the entire market, it's no surprise these dog signals are getting dog ratings.
1260, in particular, is - signal-wise - a non-factor in nearly all of Northern Virginia, home of the bulk of the region's growth.
630 and 980 are basically the only two full-market AMs in DC. And even THEY have some fringe area signal problems.
-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
> > Not entirely their fault, as these are not the best
> signals
> > in the market, especially 1260. The ever-sprawling DC
> metro
> > doesn't help either.
>
> In a market where the 50,000 watt *all-news* station needs
> to employ two FM relays (and a small AM) to reach the entire
> market, it's no surprise these dog signals are getting dog
> ratings.
>
> 1260, in particular, is - signal-wise - a non-factor in
> nearly all of Northern Virginia, home of the bulk of the
> region's growth.
>
> 630 and 980 are basically the only two full-market AMs in
> DC. And even THEY have some fringe area signal problems.
I understand the coverage issues; 630 is only 5kW, although at such a low frequency. However, these aren't exactly 500w stations. They cover a lot of people. I'm still of the opinion that content drives listenership, and that if you cover a decent area, people will try to listen. 570 has the lowest dial position and should benefit from that.
Just to use a local case study, CC's KFYI/Phx powers down to 1kW at night with a similar freq to WTNT. Can't hear them in areas like Cave Creek (NE), Sun City (NW), Tonopah (far W), etc. On libtalker KKXT, Mike Newcomb (7-9pm), veteran of all of 3 years, beats 8 of 10 talk/sports stations in 12+ with a pretty decent share for a 250w station out of not-long-ago-far-west Tolleson. And increasing 50% over lead-in.
The metro in AZ is growing very quickly as well. Most cities are. What happens when metros sprawl for another 20 years... perhaps radio will be completely dead by then. Until then, however, I think CC and others should quit whining and do better than the utterly lethargic ratings they have. Maybe if they had more stimulating talk than Jerry Doyle in afternoon drive (against 800-lb. gorilla Hannity in a very political city), signal suddenly wouldn't be such an issue. Only when ratings stink.
> signals
> > in the market, especially 1260. The ever-sprawling DC
> metro
> > doesn't help either.
>
> In a market where the 50,000 watt *all-news* station needs
> to employ two FM relays (and a small AM) to reach the entire
> market, it's no surprise these dog signals are getting dog
> ratings.
>
> 1260, in particular, is - signal-wise - a non-factor in
> nearly all of Northern Virginia, home of the bulk of the
> region's growth.
>
> 630 and 980 are basically the only two full-market AMs in
> DC. And even THEY have some fringe area signal problems.
I understand the coverage issues; 630 is only 5kW, although at such a low frequency. However, these aren't exactly 500w stations. They cover a lot of people. I'm still of the opinion that content drives listenership, and that if you cover a decent area, people will try to listen. 570 has the lowest dial position and should benefit from that.
Just to use a local case study, CC's KFYI/Phx powers down to 1kW at night with a similar freq to WTNT. Can't hear them in areas like Cave Creek (NE), Sun City (NW), Tonopah (far W), etc. On libtalker KKXT, Mike Newcomb (7-9pm), veteran of all of 3 years, beats 8 of 10 talk/sports stations in 12+ with a pretty decent share for a 250w station out of not-long-ago-far-west Tolleson. And increasing 50% over lead-in.
The metro in AZ is growing very quickly as well. Most cities are. What happens when metros sprawl for another 20 years... perhaps radio will be completely dead by then. Until then, however, I think CC and others should quit whining and do better than the utterly lethargic ratings they have. Maybe if they had more stimulating talk than Jerry Doyle in afternoon drive (against 800-lb. gorilla Hannity in a very political city), signal suddenly wouldn't be such an issue. Only when ratings stink.
> Until then,
> however, I think CC and others should quit whining and do
> better than the utterly lethargic ratings they have. Maybe
> if they had more stimulating talk than Jerry Doyle in
> afternoon drive (against 800-lb. gorilla Hannity in a very
> political city), signal suddenly wouldn't be such an issue.
> Only when ratings stink.
Oh, I have no disagreement with this, particular with 570, which isn't quite as bad a signal as 1260. (DCRTV's Dave Hughes has suggested more than once that CC should simulcast the same format on these two signals, whatever format it is.) They've tried some stuff on 570...heck, even now-deposed ex-WMAL host Michael Graham was on that frequency doing a local show for a while...but nothing seems to stick.
But even 570 goes to "bat" with two proverbial strikes against it.
-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
> however, I think CC and others should quit whining and do
> better than the utterly lethargic ratings they have. Maybe
> if they had more stimulating talk than Jerry Doyle in
> afternoon drive (against 800-lb. gorilla Hannity in a very
> political city), signal suddenly wouldn't be such an issue.
> Only when ratings stink.
Oh, I have no disagreement with this, particular with 570, which isn't quite as bad a signal as 1260. (DCRTV's Dave Hughes has suggested more than once that CC should simulcast the same format on these two signals, whatever format it is.) They've tried some stuff on 570...heck, even now-deposed ex-WMAL host Michael Graham was on that frequency doing a local show for a while...but nothing seems to stick.
But even 570 goes to "bat" with two proverbial strikes against it.
-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
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