Squeaky Wheel and Radiopropd, thank you for cutting past a lot of noise and focusing our attention on the heart of the matter.
Radio, as we developed, nurtured and licensed it in this county is a public trust. As opposed to England, where radio listeners
paid for a receiving license, just as people pay for dish or cable here and now. The difference was in whether the programming
was intended to please listeners vs advertisers/ad buyers/consultants. At any rate, we had a pretty good balance between
making money and nuturing the art for a good 60 years in radio until about the same time that everybody began hyping and
flipping everyting they could, a la ebay, real estate, the SPEED channel, or anything else where hype outstrips all rationality.
Wall St has no concept of service to the detriment of cash flow.
This is why radio as a "business" can only "make money" as long as someone is flipping the properties.
Just as in housing, this causes us to outrun actual valuations, and disregard true inherent values in our properties.
SqueakyWheel said:
That being said, on my micro soap box, remember reason #1 for broadcast radio...a great way to get out information. The companies currently running the industry in America have ignored the mandate of their broadcast licenses, and it is time for we the people to remind them of their obligation as license "guardians":
"Coming from an old time radio family, the first thing I was taught about the radio business was that owners didn't make a lot of money until they sold the station. Be happy if sales revenue covered expenses and decent salaries(NOT astronomical salaries).
When the Wall Street types eyed the radio business as a profit generator, it was over. To have a excellent product in the biz does not jibe with short term gains.
The Public Service mandate, E.A.S., as much as we make fun of or would love to get around this stuff, the fact is the PUBLIC RADIO AIRWAVES are the number one way to communicate to the population, and GOVERNMENT has a obligation to our democracy to make sure they are not taken over by too few voices and opinions, and that public communication/information is available 24/7 in times of emergency. Who the hell has a battery operated internet connection, or (soon to be digital) T.V., for that matter.
. Normal rules of free market competition can't apply, Radio is too important. "
Art, once it is subject to the whims of the profit motive, is doomed.
Radio is an art, science and service, so well developed that it could support a "business".
This part is so important it bears a separate and stand-alone reference
SqueakyWheel said:
To have an excellent product in the biz does not jibe with short term gains.
Read this over and over again until you can forget about the business of radio and hear the art of radio.
radiopropd said:
As I have said over and over...local radio is the only medium that can not only tell you what the weather is for today/tomorrow, but the only medium that can tell you what happened at last night's football game. I am sure there are some who may say that they can get that information from the local TV station, or possibly the newspaper and internet...BUT, you, in general, have to stop what you're doing and pick-u the newspaper, or stop what you're doing and get online, or watch the TV. With radio, you can lsten in the shower, or while shaving, or while you're driving to work - and it doesn't cost you anything, unlike sat radio...
And, in the time of a disaster, like Hurricane Ike, most of the information people received came from the radio....
Next....??????
Thank you for pointing out why radio listeners know big news ON THE WAY HOME from work, not at 9 o clock or whatever...
When they're lucky they get local input on a big national issues, local alerts, and even a variety of music.
I wish everyone well. I wish all in Radio/TV wellness in overcoming the disease that Wall St truly is when it wants you for its special whore
and sensation of the decade.