This time though it's not all CC's fault. The last 25 rounds of layoff were their greed imposed
by corporate mandates to screw everyone on the planet.
Seriously,
I have to take some exception to Dallasboyz post. Far to many good folks have been canned by CC's
chopping blocks. While I totally understand the necessity to stay within financial budgets, to many companies
don't look at the long term picture. Radio is one of the worst short term businesses I have seen. The "talented"
are fired "to save money" and those that replace them (live or not) don't pull the audience, ratings lower,
sales drop off...the cycle continues. Radio is at an all time low level of INTEREST from listeners because
it is so uninspiring and has lost it's heart and soul. WHY in the heck doesn't one company hire back a bunch
of the BEST air personalities and crank up the sound, quality and popularity of their stations in a couple
of markets and see if they can turn it around? Instead, every pencil pusher plays follow the leader and chops
and cuts based on all the wrong reasons. It's not just this industry. Quality still counts to the consumer.
Average is gone. Hence, radio that is average or less has is FINISHED. You can't slash your way past zero.
And you can give all you can give, 100% and be a star ... and to many times people who don't know who
these people they are firing are make decisions that ruin the very success of the local market.
Monday, I get the extreme pleasure of having to lay off four to five people. Think I am excited? No.
It has nothing to do with anything except budget contraints. But for me, I get to keep the rock stars
that will continue to take us to the dance despite a drop in sales. To have to cut those key people
would be the kiss of death. Will I miss the people that we have to let go? Mostly yes. Two know they're
just not motivated enough to care or fight the fight and work hard. The others are part time and have
other jobs, so they understand the situation and may return when things return to a bit more normal.