CC RADIO WILL NEVER LEARN!

[TheLaffer]

Voice Tracking middays and late nights on KISS-FM??? CC did this back in the 90s with poor results.

When will radio ever learn.

It's the holidays...look for more CC bloodletting.

 

[muzzled]

This just in. In Further cost cutting at KISs 106, Clear Channel has decided not to broadcast on Weekends. A Spokesman claim nobody is listening anyways,they are either on the internet,cell phone,Sony Playstation 2 or in the sack with someone they will respect on monday morning,therefore there are no listeners on the weekend!..Story still developing.

 

[VERITAS DE VOCE]

This just in. In Further cost cutting at KISs 106, Clear Channel has decided not to broadcast on Weekends. A Spokesman claim nobody is listening anyways,they are either on the internet,cell phone,Sony Playstation 2 or in the sack with someone they will respect on monday morning,therefore there are no listeners on the weekend!..Story still developing.

You laugh, but weirder things have happened in this JACKed up market. Oh well, I suppose we will keep on MOVIN and "B" happy with the results.

(So Orwellian, eh? Good times.)

 

[rbrucecarter5]

You laugh, but weirder things have happened in this JACKed up market. Oh well, I suppose we will keep on MOVIN and "B" happy with the results.

K<b>LUV</b>'in it!

 

[Robert Bass]

And now coming down the wire is this dditional update:

CC has also decided not to broadcast on all holidays, including Christmas. Also, all personel will be required to take shorter vacations, and everyone must take them at the same time. The set time is the first weekend in June.

R

 

[DXER1]

A Spokesman claim nobody is listening anyways,they are either on the internet,cell phone,Sony Playstation 2 or in the sack with someone they will respect on monday morning,therefore there are no listeners on the weekend!..Story still developing.

Gee I wonder why !?!?!?!?

 

[CW]

And now coming down the wire is this dditional update:

CC has also decided not to broadcast on all holidays, including Christmas. Also, all personel will be required to take shorter vacations, and everyone must take them at the same time. The set time is the first weekend in June.

R

TXU will hit them with an extra surcharge for causing the grid to swing so wildly after 7pm on Fridays....(those 35KW transmitters and airconditioners can suck a lot of juice.....turn them all off and the lights will get too bright in Cedar Hill
Or else they can rent the frequencies out to Mellissa Scott...she needs the "exposure" since her sugar daddy is gone

 

[little1]

Then again, when you consider that KISS's power ratio sucks, this makes perfect sense.

In fact, most programming decisions that you guys shake your heads at make much more sense when you look at a station's power ratios.

Not saying sales should drive a station, but at some point, this is a buisness. And if you're station isn't making as much money as your ratings say you should you've got to cut someplace...

 

[davideduardo]

Then again, when you consider that KISS's power ratio sucks, this makes perfect sense.

Kiss has a 0.95 power ratio, which is good for CHR which "looses" due to the unsalability of the 12-17 listener grroup... one should look at the 18+ share and the power ratio that produces. In the case of Kiss, the ratio is excellent.

 

[MusicJunky]

Then again, when you consider that KISS's power ratio sucks, this makes perfect sense.

In fact, most programming decisions that you guys shake your heads at make much more sense when you look at a station's power ratios.

Not saying sales should drive a station, but at some point, this is a buisness. And if you're station isn't making as much money as your ratings say you should you've got to cut someplace...

According to a little research, KTCK plays 30%-50% more inventory than most stations. Wouldn't it be more accurate to take a percentage of total revenue based on inventory in order to estimate power ratio? If so, why doesn't KISS add inventory, if power ratio is very important?

 

[little1]

Then again, when you consider that KISS's power ratio sucks, this makes perfect sense.

Kiss has a 0.95 power ratio, which is good for CHR which "looses" due to the unsalability of the 12-17 listener grroup... one should look at the 18+ share and the power ratio that produces. In the case of Kiss, the ratio is excellent.

Sorry, in my book 'good for CHR' is spin for 'yeah it sucks but this is why..."

 

[MusicJunky]

It would help most stations to add 5 minutes of commerical time to match KTCK's 15. Little1, if you had 15 apples to sell and everyone else had 10, you will certainly have a better chance at making more revenue.

 

[Robert Bass]

It would help most stations to add 5 minutes of commerical time to match KTCK's 15. Little1, if you had 15 apples to sell and everyone else had 10, you will certainly have a better chance at making more revenue.

That's a ridiculous analogy.

If listeners hate listening to commercials, so much so that they automatically change to another station when the one they were tuned into started a spot break, then you'll get more tune out for each additional spot you add. Besides, many stations already air almost 15 minutes of ads per hour, as it is. They simply clump them together in fewer breaks.

R

 

[little1]

Well, there's the rub...
Do people reallyhate commercials as much as some think, or are they willing to sit through a 5 minute break if they know they're goingto be entertained for the next 15 minutes once the show starts up again...

And does it help if the commercials don't completely suck? I've heard some stations where the production just sucks...bad spots, badly written, done by subpar talent....THOSE are the spots that drive people away...

 

[Robert Bass]

A lot of people start channel surfing when breaks come on, both with TV and Radio. Eventually they'll come back and check on their favorites.

R

 

[FOZZIE BEAR]

It would help most stations to add 5 minutes of commerical time to match KTCK's 15. Little1, if you had 15 apples to sell and everyone else had 10, you will certainly have a better chance at making more revenue.

Im sorry. But I totally have to disagree. Why add MORE of something that people HATE, just becuz some other station, be it successful or not, is doing it. I have actually begged for the prices of spots during my show to be raised...that way there are less. That way I can give the listeners more music etc... Less spots in a break, is something you could promote during the show and if you have less spots during the breaks... there is a greater chance that your listeners will hang thru out the spot block and in return that is good for the client... becuz that would mean that the listen acutally heard the spot!


This of course is in a perfect world.


And... YES... I know.... the spots pay the bills. However, the more listeners...the more the interest in clients to spend money on your station/show.


Once again though... This is in a perfect world.

 

[MusicJunky]

I was sarcastically refuting little1's comments about power ratio.

 

[dxertxus]

It would help most stations to add 5 minutes of commerical time to match KTCK's 15. Little1, if you had 15 apples to sell and everyone else had 10, you will certainly have a better chance at making more revenue.

That's a ridiculous analogy.

If listeners hate listening to commercials, so much so that they automatically change to another station when the one they were tuned into started a spot break, then you'll get more tune out for each additional spot you add. Besides, many stations already air almost 15 minutes of ads per hour, as it is. They simply clump them together in fewer breaks.

R

As I'm sure you know. Listeners will indeed change the station in accordance with various demographic when they're bombarded by lengthy commercial breaks. No mystery there.

 

[VERITAS DE VOCE]

It's a vicious cyclical argument between listeners and sales:

"But I want more music or talk?"

"But we need to pay the bills... so sign that sponsor for 75 :30 spots for ROS."

"But, but... do they all have to be during my favorite spots? If so, I'm going to change the channel."

"Yeah, but you'll be back."

"Hell, who I am kidding, I'm too lazy to change the station in my car."


There will always be some quack in traffic that will figure a way to add more sponsors and create an onslaught on our ears. However, without those, most of us don't get the paycheck. Figuring out how to get traffic and sponsors happy is how the listeners can benefit. If only they cared, huh?

 

[TheRover]

And does it help if the commercials don't completely suck? I've heard some stations where the production just sucks...bad spots, badly written, done by subpar talent....THOSE are the spots that drive people away...

I believe that The Bone is the worst offender. Their commercials regularly and consistently trun me away. There is something special about how The Bone's tasteless presentation of commerical is.