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CC seeks new listener measurement system

Do you have another link?
When I click on that one it say "story not found".

> Did anyone see this story today?
http://channels.netscape.com/ns/news/story.j> sp?id=2005061311100002708612&dt=20050613111000&w=RTR&coview=
>
>
> What are your thoughts on this, from a Houston perspective?
> I've long questioned Arbitrons outdated rating system.
> Since Houston is the testing ground for the new
> "people-meter" system, will we see the preliminary results?
>
 
Sorry about that, try this one: http://aolsvc.news.aol.com/business/article.adp?id=20050613182209990011&cid=1221

> Do you have another link?
> When I click on that one it say "story not found".
>
> > Did anyone see this story today?
> http://channels.netscape.com/ns/news/story.j>
> sp?id=2005061311100002708612&dt=20050613111000&w=RTR&coview=
>
> >
> >
> > What are your thoughts on this, from a Houston
> perspective?
> > I've long questioned Arbitrons outdated rating system.
> > Since Houston is the testing ground for the new
> > "people-meter" system, will we see the preliminary
> results?
> >
>
 
> Do you have another link?
> When I click on that one it say "story not found".
>
The story is also on the Radio and Records website.
<a href="http://www.radioandrecords.com/Newsroom/2005_06_13/ccseeks.asp">C.C. Seeks
 
To comment on the story...

Thank God somebody is doing something about the fossil system we are using to determine whether radio stations are successful.
I would compare it to the 10 percent rule for high school seniors in Texas. All seniors in the top 10 percent of their class are automatically accepted to any state insitution.
The rule has come under fire because UT and A&M must turn away 98% of all applicants not in the 10 percent. The measure was aimed at high schoolers in "underprivilged" areas who might not have had the same resources to success. For them, this rule works alright. For those talented kids who make a bad mistake by taking a hard class forcing their GPA to drop, they're screwed by the 10 percent rule.
I draw this comparison because nobody has acted to change the 10 percent rule for the same reason that nobody until now has offered new ideas about how to measure the success of radio stations--nobody wants to deal with it.
It's just too hard and too complicated so let's just leave it like it is.

I agree that technological advancements in the last decade warrant a more updated system, but there's really no entirely accurate way to measure listenership. The best businessmen can hope for is to make close predictions with a very small margin of error.

What a newer system could do, like the metric system mentioned, is close the gap just a little on that margin. It doesn't sound like much of a step, but let's be realistic--it's as good a step as anyone can take at this point.
 
O/T Re: CC seeks new listener measurement system

Sorry to be off-topic, call it my thirst for knowledge. just curious about your takes on the 10% rule. How does it screw other students? It doesn't say they can't be accepted, just says it's not automatic. Not sure I follow.

-J.Banks-


> To comment on the story...
>
> Thank God somebody is doing something about the fossil
> system we are using to determine whether radio stations are
> successful.
> I would compare it to the 10 percent rule for high school
> seniors in Texas. All seniors in the top 10 percent of their
> class are automatically accepted to any state insitution.
> The rule has come under fire because UT and A&M must turn
> away 98% of all applicants not in the 10 percent. The
> measure was aimed at high schoolers in "underprivilged"
> areas who might not have had the same resources to success.
> For them, this rule works alright. For those talented kids
> who make a bad mistake by taking a hard class forcing their
> GPA to drop, they're screwed by the 10 percent rule.
> I draw this comparison because nobody has acted to change
> the 10 percent rule for the same reason that nobody until
> now has offered new ideas about how to measure the success
> of radio stations--nobody wants to deal with it.
> It's just too hard and too complicated so let's just leave
> it like it is.
>
> I agree that technological advancements in the last decade
> warrant a more updated system, but there's really no
> entirely accurate way to measure listenership. The best
> businessmen can hope for is to make close predictions with a
> very small margin of error.
>
> What a newer system could do, like the metric system
> mentioned, is close the gap just a little on that margin. It
> doesn't sound like much of a step, but let's be
> realistic--it's as good a step as anyone can take at this
> point.
>
 
Re: O/T Re: CC seeks new listener measurement system

> Sorry to be off-topic, call it my thirst for knowledge.
> just curious about your takes on the 10% rule. How does it
> screw other students? It doesn't say they can't be
> accepted, just says it's not automatic. Not sure I follow.
>
>
> -J.Banks-

UT has close to 60,000 students. They don't have enough space to admit the top ten percent plus all of the other qualified students. Those students who are still within the top 16 percent are offered a coordinated admissions program. If the student attends a satellite school (UT-El Paso, UTSA, UTA) for one year and garners a 3.0 GPA, they are admitted their second year to Austin.
They are screwed. If you received poor grades in high school and didn't do any work, then you got what was coming to you. But if you were in the top 10 percent and one difficult class pulls down your GPA to say top 15 percent, you're SOL. One class can make a big difference.
I mentioned A&M and UT in the comparison because these are the schools where it happens most. They have the population problems and are looking for creative ways to trim the population.
That was the context I was using in my post about CC proposed alterations to the Arbitron system.
 
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